The purpose of this thesis study was to market a favorable solution to reduce stress levels and improve the quality of sleep for young adults by using a piece of technology developed by NASA. This technology was a lighting system initially designed to help astronauts regulate their circadian rhythms in space, and our goal was to find a suitable market for this type of product. Our team wanted to focus on college students because they often suffer from high anxiety and stress levels, which affects their overall productiveness in study rooms and dorms. After conducting research and interviewing students on the ASU campus, we wanted to market a solution that incorporates the same technology, but is also able to adjust lighting intensity and color. Taking this solution, our group setup demonstration rooms in Noble Library to collect data from students who would be interested in seeing more of this product on campus. Additionally, a Facebook advertisement campaign was launched to promote our website and gain any other feedback. Ultimately, these two methods of outreach proved to be a huge success, and there was a significant amount of interest in this product, validating that there is a potential market.

The movie industry is an uncertain business, and films often fail to make money, so the movie promotions and marketing decisions studios make are vital in determining success. With movie promotions, people from different cultures can perceive films and their advertising efforts differently because of their backgrounds, so movie marketers must recognize these differences to be able to succeed in international markets. This thesis is intended to help provide information for filmmakers and their respective film advertisers on how different cultures may perceive promotional movie poster factors, and how they can be more successful in their pursuit. Specifically, we are focusing on the influence of stars and review sources featured on such posters and how they might play into someone’s response to a film. To do so, we will be comparing viewers relative to their Hofstede cultural dimensions (of individualism and collectivism and power distance) to understand what factors might influence a society more and why. We first dive into our preliminary research, then make predictions and test them through a 2x2 study to determine what movie promotion elements are most influential to different viewers. Next we will conclude with the managerial implications and limitations and future research of our study. Overall, our research and data findings offer insights to filmmakers on how they might enhance and tailor their movie promotions when marketing to different cultures.

The aim of my thesis is to expand the placemaking analysis strategies that I learned in my previous thesis pathway course, HON 493: Placemaking in Middle Earth and Earthsea to my favorite fantasy setting, the land of Skyrim in the Elder Scrolls Universe. During the course, the class was encouraged to consider how historical texts, archaeological findings, and anthropological research served as the inspiration behind the worlds that J.R.R. Tolkien and Ursula Le Guin created along with the relationships that their fictional cultures had within those worlds. As the course drew to a close, I couldn’t help but start wondering what inspired the developers of Skyrim, the video game. One of Skyrim’s strongest features is its atmosphere and landscape. An analysis of the creation of place in Skyrim can teach future game developers how to create a land with stories rich enough to lose yourself in for years. I specifically wanted to focus on the burial practices and culture of the Nordic people, since most of the game is spent interacting with them and admittedly raiding the tombs of their ancestors in search of shiny trinkets and powerful artifacts. By delving into the inspirations behind Nordic burials, I hope to gain appreciation for the art of placemaking, and to broaden my knowledge of Nordic history, both fantasy and real. My research initially entailed finding stories about typical Norse burials, but since Skyrim’s burial grounds tend to be filled with the Nordic undead, known as the Draugr, I homed in on how the Norse believed that improper or disturbed burials could result in the rise of the dead. I also shifted attention to the importance of dragons in Norse culture, since they play a vital part in the existence of the Draugr in Skyrim, and I was curious if dragons perhaps played a similar role for the Norse people in the Viking Age. I found academic and historical studies about Viking myths about the origins of dragons and the undead and also studies on how these myths relate to the creation of place in Northern Europe. Lastly, I considered how the dragons and draugr in Skyrim depart from Norse mythology and how the inspirations and departures from Norse mythology deepen our sense of place in the land of Skyrim. This analysis made me realize how essential the Poetic Edda was to Norse mythology, since it’s one of the only written collections of Old Norse poems. The Norse people relied mostly on oral storytelling, which makes it extremely difficult to find any first-hand texts about their culture and lifestyles. After this project, or if I had more time, I think a read-through of the Poetic Edda would be an excellent way of educating myself on the breadth of Norse culture, as opposed to trying to find stories related to what I’ve experienced in Skyrim. I think there’s a limitless way of approaching an analysis of Old Norse culture in modern media and creative works, to the point that I felt I had to narrow my analysis to something simple, but fun, which was homing in on the dragons and draugr that I’ve had to battle thousands of with little previous thought as to their creative origins. The Norse people of the Viking Age may not have had access to our current understanding of the universe, but their speculations led to many fascinating beliefs about the unknown, like tales of dragons and draugar. Their mythology provided them with a unified sense of place and morals in a mercenary culture with loose collective cohesion. When their sense of place is brought into Skyrim and the dragons and draugar are brought to life, it’s easy to lose yourself in a depiction of their world. Skyrim was, and still is, a prime example of the importance of environmental storytelling in open-world games. Long after the graphics and gameplay become outdated, if the environment provides a living, breathing sense of place, then any fantasy game can stand the test of time. For those who aren’t convinced, I encourage them to try out Skyrim and experience their escape into another world with the iconic line, “Hey you, you’re finally awake”.

The use of cryptocurrencies is on the rise and Non-Fungible Tokens (NFTs) are transforming the way in which businesses conduct their daily practices, as well as changing the traditional view of assets. As NFTs are relatively new, the research is not fully inclusive of all of the business applications. This paper seeks to expand upon the current research by determining if NFTs are a practical and accessible tool in businesses. We seek to explore innovative ways to tokenize artwork as well as market opportunities for artwork NFTs. After a comprehensive literature review, an interview with renowned comic book author, Todd McFarlane, was conducted to explore his experience with NFTs. In order to achieve an immersive experience, we created our own NFTs and brand. Our NFT storefront is hosted on OpenSea and an Instagram marketing campaign was used for advertising. After launching two NFT collections, a total of 4 NFTs were sold and the Instagram account grew to over 800 followers. We have determined that the increased popularity of NFTs has led to an increase in accessibility and practicality, making NFTs a viable business tool.

The goal of the ACC / CSE thesis project is to create a product that can help simplify and minimize complicated decisions when carrying out financial reporting transactions. Instead of relying on the expertise of external consultants, the product strives to provide users with an educational and practical experience that enables accountants to carry out financial reporting in accordance with IFRS and GAAP standards that are used around the world.

Countries such as Haiti—where corruption, violence, and extreme poverty hinder economic growth and recovery— require multifaceted, interdisciplinary solutions. The United States, along with much of the western world, has a flawed understanding of foreign aid. Though current humanitarian efforts have effectively improved the lives of millions of Haitians, they fail to address the systemic roots of Haiti’s issues. Likewise, some efforts have been counterproductive or even harmful. If the US wishes to assist Haiti (and similar developing countries for that matter) in its journey to restoring the rule of law, reducing corruption, and empowering its citizens, it must collaborate with Haitian leaders and prioritize socioeconomic policy programs.