South Sudan is the world’s newest nation, having gained its independence in 2011. Despite significant promise, South Sudan faces many serious internal issues. Among the most pressing is the treatment and status of women and, in particular, their lack of involvement in the economy and in academia.
Women’s Education (WE) is our proposed nonprofit designed to address these problems by providing business education, financial assistance, and academic services to women business owners operating in South Sudan. We believe our targeted intervention in these areas will result in improved social and economic standing for women, the natural byproduct of which is an improved country with increased stability.
In the first half of this paper, we explore the social and historical context of South Sudan to illustrate both the need for (and viability of) of our organization. We outline what we will do to achieve our goal of equality within the business and academic sectors for women, and the effects such equality will have upon society.
In the second half of the paper, we address the logistics behind our operations, including our mission and vision, client needs, budget, management strategies, and other internal and external factors that need to be considered.
KEY WORDS: South Sudan, Gender, Business Education, Academic Intervention, Economy, Societal Infrastructure

Nonlinear pricing is a term that looks at the relationship between price and quantity. Normally firms bundle breakfast cereals together and then sell them at least a price that is a third of the single unit price. This shows a lack of linearity between the price and the quantity. Most of the breakfast cereal brands like Kellogg’s , Post and others employ nonlinear pricing schedules as a way of motivating consumers to purchase their products. They use these methods to increase their product sales and boost profits respectively. An example of nonlinear pricing is when a consumer is given an option to buy two boxes of cereal and get and the third one for free.
According to Market Watch (10/08/2018), 85% of breakfast cereal brand companies use the nonlinear pricing model. This is a very popular and competitive market strategy used by other companies as well. The purpose of this thesis is to therefore evaluate the effectiveness of the nonlinear pricing strategy popular in the breakfast cereal industry, as well as ascertaining whether this strategy fosters loyalty amongst cereal consumers. I have always wondered if breakfast cereal companies that use nonlinear pricing models shortchange themselves by recycling their own customers instead of attracting new ones. To respond to that question, l used data from the breakfast cereal industry for the year 2017. This data received integrity research and assurance approval at Arizona State University . Moreover, the study used breakfast cereal data as the backbone of the analysis because consumption of breakfast cereals happens throughout the year and breakfast cereals have a longer shelf life. The data is based on receipt uploads from over 400,000 users of the Omni panel website. My goal with the thesis is to evaluate the effectiveness of nonlinear pricing schedules in relation to increasing sales and fostering customer loyalty. At the end of the study, l would like to have developed a strong and data-based opinion on why consumers choose the breakfast cereal they purchased and also on the relationship between nonlinear pricing and consumer loyalty. I hope to use my findings to propose a better model which, if used by these businesses, can enable them to generate more returns and cultivate customer loyalty.

The purpose of this thesis is to educate the reader and share the relevant areas of the United States and its ever-so unpredictable stock and real estate market. It will further detail, how investing in stocks can be beneficial or negative to one’s financial portfolio. This article explains and dissects the areas of the U.S. market and possibly dependent economy. The foundational definition and the basics of buying, selling and trading in the stock market is a very intricate process. There are various causes and concerns about how the stock market affects the economy and vice versa, how the economy affects the financial markets. As a theoretical framework, this topic will take a deep dive into the 2008 recession and the devastating effects it had on the global economy and financial markets. Furthermore, I will explain what steps the government took, the key decisions and incentives placed to pull itself out and what strategies and laws were passed to ensure that such a drastic crash would not repeat.
The goal of this thesis is to further educate the reader about the realities of the U.S stock market. Whether that be the risks or the benefits, it is important for every young adult and those that have invested in the past, to have extensive knowledge about how our stock market. It is true that the stock market affects the overall economy, however, it can be said that the economy has a significant effect on the stock market as well. Investing in the stock market is not something that Americans are forced to learn about, and many millennials have the, “Why should I care about that?” mindset when it comes to learning about the pros and cons of the Financial markets. This trend is very alarming because when done right, investing in the stock market can truly pay dividends. A cultural shift towards learning financial nuances should be incorporated in all education and more of the next generation should be educated and given this awareness. This article will not address the newer entrants such as crypto-currency, because that is more of a fad rather than a largescale market that would affect the overall economy.
The second goal with this thesis is to explain how the stock market affects the overall economy, as it is one of many significant factors. This goal may be slightly more difficult as there are so many variables in the US economy, such as changes in the global economy. One can also argue that the stock market is a supplement of the current economy. Addressing the financial markets and behavior, this conclusion will eventually address different variables and focus on the markets and how they affect the United States economy.

Today’s electric vehicle market is growing at high rates but unaware consumers present a risk to the future success of electric vehicles (EVs). Over the coming years electric vehicles will take over the automotive industry. Consumers will need to become more educated in order to keep up with the rise and adoption of electric vehicles. Automotive companies will play a large part in this future of education for electric vehicles.
This paper uses various studies and my own personal study from my summer internship with Ford Motor Company to determine the biggest consumer fears, challenging them and how automotive companies can combat them. In my opinion, the biggest consumer fears for electric vehicles are range anxiety, lack of a charging network, high initial purchase prices, battery replacement costs and lack of appealing options. Consumers who are not interested in EVs, are interested or just looking have fears that can come from opinions or others opinions. These fears can easily change through factual points.
I have included numerous studies that combat these fears and show the truth of each category. In each category I have used studies that point out reasons why these fears are nothing to worry about. Consumers need to learn these fears can be easily changed and that is what this section aims to do.
Automotive companies will have to play a large part in this educational piece. My paper outlines what they need to do in order to succeed in the future. A major part will be dealer engagement. Dealerships represent the face of the company and if they are unwilling or cannot sell EVs, then electric vehicles will not succeed.
Finally, I provide my personal thoughts on the future of the electric vehicle market and what is holding high adoption rates of EVs back.

The purpose of this research paper is to examine the fundamentals of blockchain technology and how the application of blockchain could serve as a future platform for identity. An identity is used, as the name suggests, to identify who or what an entity is. Although seen as a trivial concept, defining what truly makes up an identity can become quite difficult. Is an identity the thoughts, feelings, or tendencies of a person? Are more tangible assets like a Social Security card, birth certificate, or passport a person’s identity? Can nonhuman entities like businesses or organizations possess an identity? The true definition of an identity may never be known; however, it is certain that several pieces of identifying data lay scattered across multiple databases. Often a person may not have control or even access to these third-party databases that hold their information. Moreover, what information, for how long, and in what way the data is being used may be unclear. Blockchain provides a solution to the identity problem by providing a visible, secure single source of truth. On a blockchain platform, a person would no longer have to trust the goodwill of third parties to secure their data or be uncertain about how the data is being used. Instead, a user could secure their own data and only permission those deemed necessary. The signal immutable ledger would serve to replace current tangible identities as a means to verify yourself in a digital age.

Dale and Edna is a hybrid animated film and videogame experienced in virtual reality with dual storylines that increases in potential meanings through player interaction. Developed and played within Unreal Engine 4 using the HTC Vive, Oculus, or PlayStation VR, Dale and Edna allows for players to passively enjoy the film element of the project or partake in the active videogame portion. Exploration of the virtual story world yields more information about that world, which may or may not alter the audience’s perception of the world. The film portion of the project is a static narrative with a plot that cannot be altered by players within the virtual world. In the static plot, the characters Dale and Edna discover and subsequently combat an alien invasion that appears to have the objective of demolishing Dale’s prize pumpkin. However, the aliens in the film plot are merely projections created by AR headsets that are reflecting Jimmy’s gameplay on his tablet. The audience is thus invited to question their perception of reality through combined use of VR and AR. The game element is a dynamic narrative scaffold that does not unfold as a traditional narrative might. Instead, what a player observes and interacts with within the sandbox level will determine the meaning those players come away from this project with. Both elements of the project feature modular code construction so developers can return to both the film and game portions of the project and make additions. This paper will analyze the chronological development of the project along with the guiding philosophy that was revealed in the result.
Keywords: virtual reality, film, videogame, sandbox

Through the advancement of technology, social media, and the ever-growing connectedness society has with the digital world, the automotive industry’s market paradigm has been uprooted and turned onto its head. There is a race globally for the first company to achieve a truly autonomous vehicle, and one of the major testing grounds is in the very state of Arizona. The technology is still under development, and there are many challenges and snags, like necessary big data, companies are encountering along the way. A smart city could share the necessary level of data with driverless vehicles, and through the back and forth communication of cars and cities could bring in that level of context and understanding needed to bring the promise of safer driving to life. Currently, companies are tight-lipped and keep to themselves on their research and development, so governments are struggling to manage the upcoming changes with such little information. The challenge is how to deal with the newly emerging inventions which managers have not figured out yet, as far as autonomous cars are concerned. This thesis covers the difficulties governments and companies will face when attempting to adopt driverless cars and smart cities into their infrastructure; public approval, legislation, infrastructure reforms, and communication between municipals and corporations. Through a survey conducted specifically for this thesis, interviews with government officials and corporate managers, and additional research, this thesis provides clearer insights on the situation and provides recommendations for managers and governments alike.

With a new generation entering the workforce, a strong economy, and a low unemployment rate, the factors that new graduates value when looking for a job is changing. More new graduates and companies alike are working to adapt to this new environment. One way in which they are doing this is through being socially responsible. The purpose of this study is to research the extent to which an organization's Corporate Social Responsibility Programs impact a student’s desire to work for them. I aim to answer the question: how do the social responsibility efforts of companies impact college student’s willingness to work for a given company by looking at these programs on a micro level.

I gathered research by surveying undergraduate students at Arizona State University. The questions in this survey dealt with job search values, CSR knowledge, CSR interest and more. Throughout this survey, I largely focused on the differences between business and non-business students. There is evidence in this study to suggest that all groups of students value working for a socially responsible company, but business students are more familiar with these companies and more likely to research them. There is not a consensus on what companies students view to be socially responsible, but there are common factors in what students look for in a Corporate Social Responsibility program. This study has a number of practical implications for companies looking to attract the best talent based on their Corporate Social Responsibility initiatives. Recommendations are based on survey findings and research from secondary sources.

The study looks deep into how traveling to new destinations allows individuals to explore new cultures, escape from their everyday routine and have an opportunity to grow and become a more open minded individual. The millennial generation is a group that has distinguished themselves from any other generation that came before them as they are changing the direction in which industries operate on every level. Millennial women are slowly causing a significant impact in the tourism industry as they are becoming the leading market share holders for hosting Airbnb's and have a growing trend for traveling on their own. Due to the increase of trends of solo female travelers, there is a demand for a new innovative product that encompasses all the needs and wants of women that are exploring on their own. Compass, the app, could be the ideal product that would help connect independent female travelers that want to have a personalized experience in a new destination. The app would consider the mainstream concerns of female solo travels such as safety, recommendations and reviews as the algorithms would match the women who are most compatible with each other. This paper will discuss the study that was conducted to gather data from millennial women at Arizona State University to determine whether or not there is a demand for an app such as Compass. In order to collect data, a survey was distributed through a Google form that utilized multiple question formats. The results of the study suggest there is a demand for the app as the millennial women average a high likelihood to use the app if it were to become a viable product. Compass could open the doors for a new niche market within the tourism industry that could eventually expand and change the way traveling for leisure occurs in the fast-paced world.

As the Hispanic community is expanding, television networks need to find or create content that can be distributed successfully in Latin America and the United States. To discover what can be sold internationally, this study is divided into three parts: Content, Sale and Distribution. In Section II (Content), what is selling in both the United States and Latin America was analyzed. Since telenovelas have been the most popular form of television entertainment in Latin America, telenovelas from the 80s to the present were investigated. Telemundo (owned by NBC) and Univision (owned by Univision Communications and Televisa Entertainment from Mexico) are the two most established networks broadcasting in Spanish in the US. Factors in Telemundo's ratings success were studied to determine whether "series" in Spanish were becoming the new form of telenovelas. Produced format sells for telenovelas in Spanish that derive from television shows in English were analyzed based on their content and success. English television shows that derive from telenovelas in Spanish were evaluated based on their reception by the Hispanic community in the US. In Section III (What to Sell?), suggestions on a new content are made based on the previous analysis. Section IV (Distribution) examines the rise of internet streaming services such as Netflix. This section comments on whether networks should distribute their content in streaming services vs. traditional network outlets.