This thesis explores the strategies utilized when branding and marketing an artist. This idea was inspired by how Taylor Swift's Eras Tour has captured headlines consistently for over a year now. This thesis will discuss how aspects of Taylor Swift’s brand - her core values, fan engagement, co-creation, fear of missing out, scarcity appeal, and nostalgia - have promoted her success. The thesis will then consider what marketing and branding elements led to this phenomenon that an aspiring, or developed, artist can learn from and implement in their career.

WellSuited is a customized apparel company that specializes in women’s business professional clothing. Young women have struggled to find affordable professional outfits that they can feel confident in and that will withstand more than a handful of wears before breaking down. The process of trying to find these pieces, whether that’s online or in store, is a painstaking task that takes the fun out of shopping and adds unnecessary stress that puts women at a disadvantage. Not only does this negative shopping experience impact them in the moment, but it carries into their days every time they have to get dressed and go into a career fair, an interview, or to work feeling uncomfortable, lacking in confidence and not ready to tackle the day. WellSuited is meant to bridge that gap, and encourage young women to enter the world of business feeling confident.

The purpose of this project was to create an album that utilizes unique and unconventional approaches to songwriting to avoid over-relying on the same creative process. The project includes four original songs as well as a detailed account of how each song was written. The paper describes the various sources of inspiration, the methods used for both writing and melodic composition, and finally addresses challenges in the writing process.

Completed through Founder's Lab, we started a business where college students are able to donate, rent, or buy clothing items that they can use for a variety of occasions. We wanted to redefine thrifting, with a focus specifically tailored to the needs and preferences of college students at an affordable cost.

This research examines supply chain performance and antecedents to better supply chain performance in manufacturing organizations, with a focus on manufacturing organizations following engineer-to-order and assemble-to-order production models. The variables of supply chain integration, internal communication, employee satisfaction, leader support, and the alignment of information and communication technology are empirically supported in affecting supply chain performance, and thus carry managerial and organizational implications in how they can be influenced, ideally for the benefit of manufacturing organizations. The data gathered for this study was obtained through interviews with sourcing professionals, as well as surveys distributed to corporate manufacturing employees. The findings on these variables fall in line with previous research explored in the report, adding credibility to previous studies, as well as their associated recommendations and implications. Organizational management and leadership, to improve supply chain performance, must strategically integrate information and communication technology, be clear and consistent in their messaging to employees, engage in effective conflict resolution, and provide support for necessary transparency and communication-enhancing initiatives.

InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the benefits of InclusiTeach for personal development or satisfying curiosity