This paper outlines cumulative research on food deserts in relation to college students; namely, that there are communities classified as food deserts because significant numbers of the population lack access to grocery stores selling fresh produce or other goods normally called “healthy.” These areas are often also food swamps, or areas with intense access to sugar-dense, high-fat foods. Research as a whole suggests that three considerations primarily drive food insecurity for individuals caught in these food deserts: lack of access to a personal vehicle, low income or prohibitively expensive healthy foods, and personal education or culture (Wright et al., 2016). College students both fit into the geographical food deserts and are individuals who tend to have a worrying level of food insecurity (Kim, 2018). It is costly to make adjustments to entire environments to rid communities of food desert characteristics, and it is not always potent enough to end food insecurity or malnutrition; instead, it can be much more effective to focus on individuals within communities and help push cultures into a better direction. This project demonstrates that ASU students are experiencing food dissatisfaction and are in a food desert worthy of attention and action, and that students are motivated to see a solution. The solution that the paper focuses on is a food delivery system of fresh produce and foods for students, which addresses the three drivers of individual food deserts discussed by Wright et al. (2016). 


Gibberish seems to have a universal comedic appeal that transcends language barriers – Youtube sensation Crazy Frog goes “bing-ding,” stop-motion penguin Pingu goes “noot-noot,” and Chilean street clown Karcocha speaks in whistle. Clowns don’t need language to make people laugh – Charlie Chaplin did it silently – but what if their gibberish meant something? Intrigued, I sought to explore a species of clowns and how their naturalistic language could evolve the hoots and honks of clown gibberish through naturalistic processes of grammaticalization. First, I evolved a base language (which is not “clown-ish” in itself). Then, I modified the whistled register used by shepherds (not unlike Hmong and Silbo Gomero) into a clown register, which hides the true meaning of jokes in a series of whistles (to encode tone) and other sound effects (to encode consonants). Combined with a clownish subspecies of sapiens and a culture built around “facepaint as self” and humor as a leveling mechanism, this constructed language is vividly clownish. My ultimate intent is to demonstrate the limitless possibility of language change through a detailed, yet silly lens.

Today’s college students are faced with numerous roadblocks to completing their studies including financial issues, unsustainable housing, and mental health crises. Currently, students are graduating with the highest levels of student debt in recorded history, and studies show that this disproportionately affects minority groups [1]. In addition, many colleges require students to live on campus for their first couple of years, with research showing that student housing costs have increased 10.8% annually for the past 5 years [2]. To make matters worse, college costs have increased 169% over the past four decades while earnings for ages 22-27 have increased by 19% [3]. Consequently, typical living standards today majorly impact the environment in negative ways. For example, in the UK, housing accounts for approximately 27% of carbon emissions due to burning of fossil fuels for electricity and heating [4]. Furthermore, the average size of a home is increasing over time, and thus requiring more electricity. In 2021, the average home is estimated to be 28% bigger than in 1970 [5]. With depression being the number one cause of disability worldwide [6], it is worth analyzing how these factors influence public health. In a survey of almost 300 college institutions, 88% of counseling center directors reported an increase in “severe” psychological problems over the previous 5 years [7]. Estimates also show that more than 1 in 10 college students struggle with an anxiety disorder [7]. Since research shows that participating in travel and leisure positively influences mental health in those receiving psychiatric care [8], we are led to following research question: how can van homes be functionally designed for students as more affordable and sustainably living spaces that are conducive of well-being?

Okami was released by CAPCOM for the PS2 in 2006. It received critical acclaim, as seemingly everyone who played the game loved it. This culminated in Okami winning Game of the Year in 2006. It's financial success was an inevitability, until it wasn't. Okami failed to sell nearly as many copies as it had hoped, leaving Guinness World Records to give it the "award" of Least Commercially Successful Winner of a Game of the Year Award. My research goes into how this could have happened. I wanted to look at why Okami failed, including specifically the game's flaws and CAPCOM's marketing. I then devised my own marketing plan for a hypothesized relaunch of Okami.

The goal of this research study is to examine the nature and effects of social media marketing and the role it has played towards driving Gen Z into the luxury fashion industry. In addition, qualitative exploration focused on uncovering the reason behind why this market chooses to purchase luxury products and investigated the relationship between social media influencers, luxury brands, and their consumers. Through 12 qualitative research interviews, five key insights were suggested from the results of the study: people buy luxury to fit in or stand out in social groups, social media marketing portrays a false reality, social media has contributed to the rise of Gen Z consumers in luxury fashion, social media has normalized owning luxury products, and social media has caused lowered self esteem and social pressure amongst Gen Z. These insights can be explained through a triangular framework, making up a marketing ecosystem involving the brand, the social media influencer, and the consumer. These three roles work together to buy and sell goods from one another. If one of the players fails to do their role, the relationships fall apart. Given phones and apps are highly personal items often only used by one individual, understanding and comparing the ads and images one user is exposed to versus another can be very tricky. Recently, the Federal Trade Commission has increased regulations over native advertisements when viewers became unable to decipher ad from reality. Gen Z’s may inadvertently compare themselves to influencers, ultimately causing lowered self esteem when they cannot possess or achieve the lifestyle of these individuals. These insights are important to help understand how to negate the negative effects of social media marketing and propel companies to be more transparent in their marketing initiatives to reduce social pressure and poor mental health amongst Gen Z. Luxury brands could utilize more explicit differentiators on paid advertisements compared to editorial material to make audiences more knowledgeable of the type of content they are viewing. In addition, society should change the way people perceive online content and have more open discussions surrounding the ethics of native advertising and decipection social media posts may cause. The way young users interact and process social media posts is very complex. Investigating this topic is important to prevent the possible underlying repercussions of social media and help marketers best cater toward this market in an open, ethical fashion. This study concludes with managerial applications and directions for further research. Businesses should prepare to face increasing guidelines regarding native advertising. These guidelines may include requirements to have explicit markings on branded content and binding contracts with social media influencers. To work around these restrictions, the future of luxury fashion indicates that direct to consumer strategies are on the rise. Video livestream retail and social commerce are already taking the Chinese market by storm and it's only a matter of time before American brands will be forced to adapt to keep up with changing trends in the marketplace. DTC brands benefit from having a direct channel to the consumer without interpretation or the need for intermediaries. Given this research primarily focuses on the links between the brand to influencer and influencer to consumer, future exploration could focus on the channel between the brand and consumer through direct selling. Going forward, brands may prefer to interact with their customers directly, without the use of an influencer, to help establish a close relationship with their audience through a seamless customer journey.