How Can You Not Love Okami? Success Dynamics in the Video Game Market

Okami was released by CAPCOM for the PS2 in 2006. It received critical acclaim, as seemingly everyone who played the game loved it. This culminated in Okami winning Game of the Year in 2006. It's financial success was an inevitability, until it wasn't. Okami failed to sell nearly as many copies as it had hoped, leaving Guinness World Records to give it the "award" of Least Commercially Successful Winner of a Game of the Year Award. My research goes into how this could have happened. I wanted to look at why Okami failed, including specifically the game's flaws and CAPCOM's marketing. I then devised my own marketing plan for a hypothesized relaunch of Okami.