For our collaborative thesis we explored the US electric utility market and how the Internet of Things technology movement could capture a possible advancement of the current existing grid. Our objective of this project was to successfully understand the market trends in the utility space and identify where a semiconductor manufacturing company, with a focus on IoT technology, could penetrate the market using their products. The methodology used for our research was to conduct industry interviews to formulate common trends in the utility and industrial hardware manufacturer industries. From there, we composed various strategies that The Company should explore. These strategies were backed up using qualitative reasoning and forecasted discounted cash flow and net present value analysis. We confirmed that The Company should use specific silicon microprocessors and microcontrollers that pertained to each of the four devices analytics demand. Along with a silicon strategy, our group believes that there is a strong argument for a data analytics software package by forming strategic partnerships in this space.

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.

Living in a world that is connected in a major way by social media has become the reality for a number of human beings. The necessity of social media in everyday life and a person's urge to use it tends to increase when wanting to stay updated and informed about the nature of things around them. The social media world has grown so much over the years, with even the youngest of generations participating in a number of different social networking sites. This study examines how people experience life without social media and how common themes develop as to how social media plays a significant part in daily interactions with others. Whether it have a positive or negative effect on those who actively use it, social media and the influence it has on its users has become something that is utilized in various ways. It does not take much effort to become connected with others through social media, making that a reason as to why it has become so popular among users around the world. People have become dependent on these computer-mediated tools for reasons that keep them feeling at-ease and in the loop of information when it comes to a variety of categories such as political news or their Facebook friends' profiles. Specifically, this study investigates the effects of a two day social media "fast" and how time away from these outlets can cause a disconnect from others, but also create a positive reduction of dependency on social media as a means of distraction from such a hyperconnected environment.

To many people, shopping is just a chore that needs to be done in order to get groceries, household supplies and clothing. To others, shopping is a sacred time where people relieve themselves of all stress and worries by spending money. Going into the mall with a lot on ones mind can be dangerous because as soon as one become distracted with items in the stores, they can truly get whisked away in spending money. Spending money and buying luxury goods actually brings a lot of excitement to people's lives. Retail therapy is defined as method to positively improve one's mood through shopping (Yarrow 2013). About 62% of consumers have purchased something to cheer themselves up and another 28% had purchased as a form of celebration (Atalay 2011). More than half of Americans participate in some sort of retail therapy in their day-to-day lives (Yarrow 2013). Retail therapy is so prevalent in people's lives because of its basis that people are striving for self-regulation of their happiness or looking for a quick and easy happiness booster. If people are motivated to want to look good or feel better about them, they are self-regulating to where they strive for these goals, which leads them to partake in retail therapy. Shopping is a chance of finding visualization for their future lives. When people go shopping and see a certain item, they automatically picture themselves in the item and what event they will be wearing the item to. It is so easy to get mentally lost during a shopping spree due to these expectations and visualizations that it feeds into people's heads. The happiness boost, the high expectations and the escape from reality are the main factors as to why shopping does indeed make people happier. This thesis will observe the concept of Retail therapy and whether or not it actually makes people happier

This study compared mock jurors' verdict decisions regarding three different insanity defenses that are used across jurisdictions in the United States' Criminal Justice System. Not Guilty By Reason of Insanity (NGRI), Guilty Except Insane (GEI) and Guilty But Mentally Ill (GBMI) all have different effects on the defendant and on the system, but little is known about how jurors' will use these different verdicts. This study used a vignette and online survey delivered through MTurk to see which of the three verdicts, if rendered, would be more preferable by the mock jurors. It was predicted that GEI (a "compromise" verdict with elements from both NGRI and GBMI) would be more favorable than NGRI (the most lenient) but less favorable that GBMI (the strictest). However, the findings indicated that lay people cannot tell the difference between the three insanity verdicts: an equal proportion of mock jurors in each condition chose the relevant insanity verdict. Limitations, implications, and future directions are discussed.

This research project examines the craft brewing industry and its position in the North American market. Specifically, this research will highlight the most important aspects of the product market, cost structure, market trends, as well as an assessment of the viability of several modes of entry. The data and analysis provided indicates that the industry is promising and poised to grow in comparison to many other sectors within the alcoholic beverages industry, as demand for differentiated craft beer products is relatively strong. The continued existence of craft brewing would not be made possible without the devotion and dedication of individuals simply interested in brewing recipes at home. Although the process of brewing remains relatively traditional, the paper will discuss the possibilities to diversify as a successful craft brewing brand due to consumers' willingness and curiosity to try new beverages. Production details and supply chain processes will be discussed to fully understand the fruitful beginnings of a local brewer to a large scale company that distributes nationwide. Nonetheless, prominent risks include extensive regulatory hurdles ranging from local to federal levels and threats from significant established competitors. These competitors and their business activities will be heavily discussed as it pertains to the question of whether entering the market is a smart business decision. The purpose of this research is to provide potential business owners and investors the strength and knowledge to engage in the craft brewing industry. In essence, the business decision to participate in the craft brewing industry is met with encouragement from an avid consumer base, collaboration with competitors, and an undying passion to brew quality beer for consumption.

The purpose of this thesis is to gain a greater understanding of Ph. D research and how general research in the field of supply chain management and operations is being conducted in 2017. In order to gain a greater understanding, this thesis contains summaries and personal perspectives on four different supply chain management and operations seminars from visiting professors. There is also an expanded examination of the research area from the fourth seminar, process compliance. Multiple literature sources were used to construct a perspective on process development, process standardization, and process compliance origins and current state.

Horizon is a young adult dystopian fiction piece that addresses issues of gender and LGBTQIA+ identity. In the story, the world has been divided into two separate societies: earth, inhabited by females, and a platform in the sky, inhabited by males. This physical division is the result of a war between the two groups. Ever since this war, there has been limited communication between the two societies, and the members of each society have animosity for those who are of a different sex or gender. The plot follows two main characters, Andrea and Susumu, as they come to understand the corruption of their societies and attempt to cross the gender divide. They are joined on their journey by other characters of varied gender and LGBTQIA+ identities, each of them unable to fit into their society's parameters of appropriate gendered behavior. This creative project looks critically at the ways in which members of different genders can become alienated from each other through societal pressure. It also analyzes how LGBTQIA+ identity may factor into the gendering of an individual, explores how people can be ostracized because of their identity, and critiques the gender binary. The second component of this creative project is a detailed reflection on the creative writing process. It outlines the steps of creating Horizon, from brainstorming through writing and editing. An explanation of the purpose the project and a discussion of writing challenges and future goals is included. The reflection also puts Horizon in context with other LGBTQIA+ media and dystopian novels and explains some of the most crucial decisions that were made in the creation of this story.

For my Barrett Honors creative project, I performed George Brant's emotionally gripping and timely one-woman play entitled "Grounded" which tells the story of a fighter pilot who was recommissioned to fly drones after becoming pregnant. The effects of the demanding routine of a drone pilot are masterfully captured as the pilot endures a decline in psychological state caused by the daily circumstances of a pilot fighting in drone warfare. In addition to the performance, I kept a written journal on which I have reflected and summarized in my thesis. The creative project has indeed been one of my most challenging, yet rewarding experiences in performance thus far. With the incredible guidance of Micha Espinosa and Jennifer Linde, I was able to achieve a feat of memorizing and performing an hour and ten minute play that really tested my capacity as an actor. It expanded my skill set as an actor and allowed me to play a female role that escapes the "ingenue role" that I have been cast as constantly in my performance career. I have divided my reflection journal into four separate sections: Statement of Purpose, Background Information on Drone Warfare, Character Development and Methodological Process, Performance Reflection and "Talk-Back." These sections guide the reader through my development from the beginning of the process all the way to final performance.

This paper proposes that mindfulness should be integrated into the culture and pedagogy of educational institutions like Barrett, the Honors College. Research suggests that members of the millennial generation experience higher levels of stress due to the conditions of their upbringing. The text explores the author's experience of mindfulness practice both outside of the classroom and as integrated into pedagogy through transformative learning courses. This paper shows that practicing mindfulness, improving self-talk, transformative learning, increasing social connection, and practicing Free Listening will help to cultivate a more mindful culture in Barrett and help to reduce stress-levels in students.