Opioid Overdose Education, Knowledge, and Behavior Among First-Year Sorority and Fraternity Members at Arizona State University

Description

The opioid crisis is a dangerous public health issue on the rise among college students involved in Greek organizations. This study investigated what first-year students involved in National Panhellenic Conference (NPC) sororities and Interfraternity Council (IFC) fraternities at Arizona State

The opioid crisis is a dangerous public health issue on the rise among college students involved in Greek organizations. This study investigated what first-year students involved in National Panhellenic Conference (NPC) sororities and Interfraternity Council (IFC) fraternities at Arizona State University (ASU) know about opioids and how to react in the event of an opioid overdose to provide recommendations for ASU. Data was collected by surveying first-year NPC and IFC students at ASU on their knowledge and behavior patterns regarding opioids and overdoses. Additionally, a series of interviews with large public universities in the United States were conducted to discuss resources available to students. It was found that the fraternity and sorority members surveyed have an inadequate amount of knowledge about opioids and overdoses, but have less experiences with opioids and/or overdoses compared to non-Greek affiliated students at ASU. It is believed that with proper education and access to resources, students will decrease their risk of experiencing an overdose. This research provided the basis to argue for educational programs and resources being provided to students at ASU.

Date Created
2023-05
Agent

Marketing In The Digital Age: Expanding Education On Social Media Marketing

Description

Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and

Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and seminars on brand awareness at ASU, and then offer classes and consulting to small-businesses who are looking to expand their online brand awareness. The content that we focus on compromises many different aspects of digital media marketing: platform specific algorithms, trends, digital media content creation (such as Photoshop and Canva), influencer brand deals and sponsorships, and influencer consultations. With MITDA, ASU students and small businesses have the opportunity to hop on quick trends, build a marketable brand to Generation Z, and learn how to stay relevant in the new marketing world of influencers and content creators.

Date Created
2023-05
Agent

Nuclear Energy: An Analysis of Risk Perception in the United States

Description

In this paper, I analyze the reluctance of expanding nuclear power in the United States. This is done by exploring the history of nuclear power and using two conceptual theories to guide this analysis. The impact of nuclear accidents throughout

In this paper, I analyze the reluctance of expanding nuclear power in the United States. This is done by exploring the history of nuclear power and using two conceptual theories to guide this analysis. The impact of nuclear accidents throughout history allows individuals to perceive risks as greater than they are while potentially ignoring the benefits of this energy method. By looking at the perception of risk through the Psychometric Theory of Risk, one can understand hesitance at a more individual level for perceived risk, knowledge, and trust. From there, one can look at more of a macro level with the Social Amplification of Risk Framework (SARF) to see what the psychometric paradigm may forget and view the ripple effects of media coverage and their effects on the perception of nuclear energy.

Date Created
2022-12
Agent

Dance Enters the Digital Age: An Analysis of the Marketing Evolution in Ballet Due to Covid-19

Description
The purpose of this thesis is to analyze how ballet made the rapid shift into the digital market due to the global pandemic and how Covid-19 shaped marketing in the ballet world. To solve the research question (How can marketing

The purpose of this thesis is to analyze how ballet made the rapid shift into the digital market due to the global pandemic and how Covid-19 shaped marketing in the ballet world. To solve the research question (How can marketing strategies used by ballet companies during the Covid-19 Pandemic bring new energy and success to future ballet seasons?), this thesis consists of conducting research, interviewing marketing teams from different companies, and then creating strategy suggestions for managing the balance between a century-old art form and modern marketing tactics.
Date Created
2022-12
Agent

Happy Lola Collective: Sustainable Fashion Project

Description
This paper describes the process of starting a sustainable fashion business, Happy Lola Collective, with the goal of saving all clothes from ever ending up in a landfill. The Business Model Canvas was used to flesh out the original business

This paper describes the process of starting a sustainable fashion business, Happy Lola Collective, with the goal of saving all clothes from ever ending up in a landfill. The Business Model Canvas was used to flesh out the original business idea, treated as a series of hypotheses which were then tested over the next nine months. Our results were broken down and used to plan future changes for Happy Lola.
Date Created
2022-12
Agent

The Impact of COVID-19 on Arizona State University's Marketing

Description
This thesis will analyze the effects that the COVID-19 pandemic has had on Arizona State University's marketing efforts to new and current students in regard to budgeting, tactics, and effectiveness. The purpose of this thesis is twofold: to uncover the

This thesis will analyze the effects that the COVID-19 pandemic has had on Arizona State University's marketing efforts to new and current students in regard to budgeting, tactics, and effectiveness. The purpose of this thesis is twofold: to uncover the practices implemented by the university amid the pandemic and assess the impact that such practices had on their marketing effectiveness. Arizona State University (ASU) currently has over 75,000 enrolled students and is focused on innovation, entrepreneurship, and a deep commitment to serving the public interest during a time of rapid and complex societal change. These goals and objectives translate directly into ASU’s marketing strategy and content development, but with an ever-changing world landscape, it is imperative to analyze the key changes and strategic initiatives that were made due to the pandemic in order to assess how to best move forward. Empirical data was collected through 7 interviews with participants across various colleges and campuses at ASU to identify the holistic strategy pre- and post-pandemic and what the implications are for current and prospective students. The findings revealed that the pandemic was a catalyst for the transition to online recruitment and marketing tactics that proved to be more successful in the attraction of prospective students than prior strategies due to the outreach capabilities. Additionally, the pandemic forced Arizona State University to change their messaging to be more student-focused in order to resonate stronger with consumers. The adoption of new marketing strategies and tactics because of the pandemic ultimately proved to be effective in increasing enrollment at ASU.
Date Created
2022-12
Agent

A New Basic Hybrid Working Model for Organizations’ Implementation Towards Generation Z

Description

The world has been greatly impacted by the global pandemic. One of the most substantial shifts was within the workplace and the emergence of a virtual working environment. It has been proven that Generation Z is leaning towards a hybrid

The world has been greatly impacted by the global pandemic. One of the most substantial shifts was within the workplace and the emergence of a virtual working environment. It has been proven that Generation Z is leaning towards a hybrid working environment for their future careers. According to a recent AT&T survey of employees and business leaders at large U.S. companies, about 86% of employees would prefer hybrid work (Kelly, 2022). Companies have not yet considered successful hybrid working set-ups that could benefit their organization. Research is proving that 72% of businesses reported having no hybrid strategy or basic model that is being implemented into the organization. Both companies and individuals agree that a hybrid working model will help court more young talent. This research study explores the new option of creating a basic hybrid working model that can be adopted by any organization for its remote eligible workers. The model brings together the preferences of Generation Z with research on important hybrid working features specified by additional outside research. A survey conducted on people between the ages of 18 to 25 with one hundred seventeen responses found that 70.9% answered that they would prefer a hybrid working environment. The process for this hybrid work format is compared to that of a hybrid car engine (Appendix A). In order to have a successful output, there need to be specific inputs to ensure the model’s functionality. By following and adding to the model, an organization can increase the success of its hybrid working environment for the new generation of workers coming in after experiencing the pandemic. The overall study aims to voice insights on Gen Z’s working preferences and provide a future solution for creating successful hybrid working conditions for organizations with the potential for further research.

Date Created
2022-05
Agent

The Informal Economy in Developed and Less Developed Countries in Europe:
Croatia vs. Germany

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Description
I researched what was occurring in the informal economy in Europe and was looking for a growth in both countries, but one faster than the other. I compared a developed vs. less developed country within Europe to help me decipher

I researched what was occurring in the informal economy in Europe and was looking for a growth in both countries, but one faster than the other. I compared a developed vs. less developed country within Europe to help me decipher what was going on in Europe from two very different countries. I have family ties to Germany which is why I wanted to research Germany and chose Croatia because it is interesting to me. The lack of quantitative research available led me to think about how we are measuring the informal economy and what aspects go into it. I reached a conclusion that the informal economy wasn’t shrinking but changing its shape depending on its environment which is why Gross Domestic Product does not accurately measure the informal economy.
Date Created
2022-05
Agent

Creating Confidence: Addressing the Gendered Wealth Disparity

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Description
The gender pay gap is a well-known issue that many organizations seek to mitigate. While great strides have been made, even more concerning is the gender wealth gap: the disparity between the wealth owned and retained by women in modern

The gender pay gap is a well-known issue that many organizations seek to mitigate. While great strides have been made, even more concerning is the gender wealth gap: the disparity between the wealth owned and retained by women in modern society. Solving this issue is even more difficult due to the engrained beliefs and behavior women exercise in regards to finance. To address the core issues of education and confidence within this realm, this thesis creative project centered around researching female financial values, knowledge, and confidence across nuanced disciplines to inform the brand strategy and messaging for a website housing financial literacy competencies for young females.
Date Created
2022-05
Agent

University Coffee Experience and the Emergence of Student-Run Solutions

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Description
For our Barrett Honors thesis, our team decided to complete the Founders Lab thesis pathway. Founders Lab offers Barrett students the opportunity to spend their year working on developing entrepreneurial ideas into innovative new businesses by designing not only a

For our Barrett Honors thesis, our team decided to complete the Founders Lab thesis pathway. Founders Lab offers Barrett students the opportunity to spend their year working on developing entrepreneurial ideas into innovative new businesses by designing not only a business model, but the marketing, sales, and financial models of it as well. This team-based thesis/creative project empowers Barrett students to find solutions to a challenge and gain valuable experience launching a new business of their own.
Date Created
2022-05
Agent