Creating Confidence: Addressing the Gendered Wealth Disparity
Description
The gender pay gap is a well-known issue that many organizations seek to mitigate. While great strides have been made, even more concerning is the gender wealth gap: the disparity between the wealth owned and retained by women in modern society. Solving this issue is even more difficult due to the engrained beliefs and behavior women exercise in regards to finance. To address the core issues of education and confidence within this realm, this thesis creative project centered around researching female financial values, knowledge, and confidence across nuanced disciplines to inform the brand strategy and messaging for a website housing financial literacy competencies for young females.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2022-05
Agent
- Author (aut): Swanton, Gabrielle
- Thesis director: Eaton, John
- Committee member: Mokwa, Michael
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Department of Marketing
- Contributor (ctb): Department of Psychology
- Contributor (ctb): Department of Management and Entrepreneurship
- Contributor (ctb): Department of Supply Chain Management