Photovoltaic industry, as a strategic emerging industry supported by the national policy for a long time, is an important part of new energy industry, which is crucial for China to realize the upgrading of its energy structure and practice the goal of "carbon peak and carbon neutrality". Photovoltaic industry is characterized by long R&D investment cycle, strong scale effect, high risk of technology selection, etc. Therefore, the study of photovoltaic industry can help to explore the development law of emerging industries, and has a strong inspirational role in promoting the transformation of industrial development and the construction of independent innovation of enterprises. Silicon link is the upstream link of PV manufacturing industry, with high technical barriers, and is the most representative link of PV industry. This paper selects all the PV enterprises in the upstream silicon link of the PV industry chain as the research object according to the standards of the PV industry, by combing the industrial development history and technological change of such enterprises, and trying to explore the basic influencing factors affecting their technological routes by focusing on the technological route disputes between mono-crystalline and polycrystalline in the process of their development, creatively identifying the competitive strategies and decomposing them in the perspectives of costs, efficiency, environmental externalities and transaction costs, by constructing the basic factors affecting their technological routes. We creatively identify the competitive strategies and decompose them from the perspectives of cost, efficiency, environmental externalities, and transaction cost, and try to answer the question of what characteristics of technology routes can help enterprises gain competitive advantages from the perspective of the final development of enterprises through the construction of theoretical models and case studies, and then explore the specific influencing factors affecting the selection of different technology routes by enterprises. In this way, we can provide suggestions for improving the development quality of China's photovoltaic industry, realizing sustainable development, and contributing to the rapid development of China's strategic emerging industries.

The traditional newspaper industry has been under tremendous pressure in recent years due to the emergence and growth of new media. Experiencing of a fast-shrinking market share, many traditional newspaper companies are either pushed out of business or are forced to innovate and reform. In this thesis, I investigate the organizational changes at one of the largest newspaper groups in China, particularly regarding its incentive systems as the group adjusts its business scopes under both internal and external institutional constraints.

Publishers of newspapers were traditionally considered non-profit organizations or social institutions in China. Because of their focus on social goals, their activities were not market driven, including the incentive systems for editorial staff members who were central to the content of the newspapers. As the competition from market-driven new media companies increased, many traditional newspaper organizations started to transform themselves into profit-seeking companies. To survive and grow stronger in the new environment, the traditional newspaper industry needs to effectively motivate its workforce by implementing an effective incentive system for the editorial staff.

In this study I first explain the difficulities the traditional newspaper organizations face to implement an incentive system that both satisfies media’s social responsibility and creates sufficient incentive for for editorial staff. Next, I provides a brief history of the reforms occurred in the Chinese newspaper industry in general and the reforms in Shanghai in particular. I then conduct in-depth case analyses of the incentive systems adopted by four successful companies, including one U.S. media company, two Chinese media groups, and one private non-media company in China. Based on the findings from these case analyses and a demographic analysis of the challenges in motivating editorial staff, a new incentive system is designed and implemented in a major newspaper/media group in Shanghai, followed by a survey of its effects on the editorial staff months later. According to the survey, I find that editorial staff members are generally positive about the reforms that have been carried out at this media group, reinforcing the confidence of the group’s leaders in continuing to push the reforms forward. This study concludes by proposing a framework that can be used to guide the transformation of the traditional newspaper organizations to market-driven new media companies.