The sole purpose of this innovative thesis is to produce and provide strategic recommendations for one of Arizona's premier Asian Supermarkets, that is, Lee Lee Oriental Supermarket. These strategic recommendations will then be utilized and integrated with Lee Lee's current marketing consultant company's marketing components, by Air Marketing, for Lee Lee. These recommendations will aim to serve four main purposes. These four main purposes will be to (1) create exchanges, which will create, deliver, and communicate value, (2) assist to continue developing the identity of Lee Lee, (3) establish relationships to grow Lee Lee's network, and (4) to help solve customer problems. Through these effective marketing recommendations, this innovative thesis project will assist to increase awareness of the supermarket, increase brand recognition and, ultimately, to assist in further defining the brand and uniqueness of the ethnic retail store.

An integral part of the financial system, the evolutionary history of commercial banking remains largely uncharted and is often grouped into banking development as a whole. Previous research on banking has primarily relied on economic analysis or has placed banking in a larger social context. This work aims to bridge the two by classifying commercial banking growth into four cycles of expansion, application, and decline. Drawing from historical accounts and growth cycle theory, this framework for classification is developed to better synthesize its progress and the fundamental innovations that changed the banking system. Beginning in 1150 with the foundation for deposit banking, the next three cycles of 1500, 1750, and 1933 mark periods of great innovation and a push toward the regulatory environment, technology, and globalization that define modern commercial banking. Paralleling the economic, financial, and political development of the Western World, its evolution is guided by three themes: the increased accumulation and flow of capital, regulation, and market expansion.

The Axelrod Model is an agent-based adaptive model. The Axelrod Model shows the eects of a mechanism of convergent social inuence. Do local conver- gences generate global polarization ? Will it be possible for all dierences between individuals in a population comprised of neighbors to disappear ? There are many mechanisms to approach this issue ; the Axelrod Model is one of them.

The client detailed in this report is a premier continuing healthcare education organization providing a variety of homeopathic therapy classes for its students. The purpose of this paper is to showcase a business plan that will help dictate the basic structure of the client's business once they are independent of their current managing company. Extensive analysis, primarily based upon online market research and personal correspondence with the client, was conducted for this report. Detailed within this paper are several areas where the client can significantly lower costs and increase future revenues by modifying practices employed by the managing company. From the analysis provided, the client has the opportunity to create and grow a well-organized, profitable business with a sustainable future.

This paper goes through a two-pronged approach in the attempt to understand E-Sports, entertainment gaming, and the creation of the E-Sports bar/Barcade. The first portion aims to explain and quantify the growth of electronic sports (or E-sports). This new craze has been growing immensely in the past 5 years, by viewership and by monetary endorsements. With these changes and growth patterns, we then move on to explain one of the many niche markets that has been created from the growth of E-sports and entertainment gaming. Through our experience in the field, we have evaluated 8 E-sports bars and Barcades in order to confirm their viability in the marketplace. Through our worldwide research we have found that E-sports will continue to grow and that Barcades will not only be viable, but will be a competitive market in the next 10-20 years.

This report details a prioritization value model that was created for the use of Arizona State University and ASU LightWorks in determining and implementing appropriate sustainability projects for removing greenhouse gas emissions. A thorough review regarding the current project selection process, and an extensive analysis into the desired state of the process was conducted for this paper. The newly developed prioritization model includes multiple attributes that rank and prioritize projects based upon the highest value as determined by criteria set forth by the university. Encompassed within this report are the steps in creating the decision model, as well as the benefits and additional uses of the model for the end user. From the analysis and model created, the end user has the ability to choose carbon neutral projects that better align with the vision of the New American University.

Customized online education is a means of educating a large amount of users in a way that will change their behavior at a low incremental cost to the one providing the information. This thesis will examine several aspects of online education, but primarily focus on the presentation of the materials. It will examine how this is done through a consulting project I worked on in conjunction with the New Venture Group for Parenting Arizona. Parenting Arizona is a non-profit organization based in Arizona that offers classes for parents who are seeking better ways to manage their family responsibilities. The purpose of the consulting project was to take the instructional materials used in in-person group classes and modify it to be effectively used for instruction in an online environment. Parenting Arizona foresaw a number of benefits from this modification and migration of instructional materials for the web; first among these was the ability of people in remote areas or in situations that did not allow them to attend an on-ground class to gain access to instructional material. In addition, the broader availability of the material that would come from its presence on the web would expand the influence of good parenting instructions to a greater audience both inside and outside the State of Arizona, aiding even more families.