After many decades of promoting sustainable tourism and development, the world faces the pressing issue of overtourism. Overtourism is viewed as the condition where the growth of visitor volume puts destinations’ capacity under pressure resulting in many negative impacts on the environment, economy, culture, and society. It causes many community residents to resent tourism development. Visitors are concerned about their travel experience in overcrowded places. Understanding overtourism is necessary for destination management. This dissertation includes three studies to: 1) review the phenomenon of overtourism; 2) examine the perceptions of local residents and test the relationship between their satisfaction with quality of life and level of support for tourism development in overtourism context; and 3) examine the management of stakeholder involvement in an evidence-based sustainable tourism plan that aims to address overtourism. Different research methods are employed in the three studies of the dissertation: a conceptual paper based on literature review; a concurrent triangulation approach using both quantitative and qualitative data collected from a survey with host community; and a case study involving analysis of documents related to a sustainable tourism plan and in-depth interviews with key informants who were involved in developing the plan. Several theoretical or conceptual frameworks are used to guide research, including those that consider the relationship between residents’ satisfaction with QOL and their support for tourism development, crowding theory, stress coping framework, place attachment, and a multi-stakeholder involvement management framework. Sedona, a destination that is concerned about overtourism, was chosen to be the research site for two of the studies. Study 1 reveals the complexity of overtourism and pinpoints important aspects and details (e.g., causes, impacts) that need to be considered while solving overtourism. Study 2 investigates impacts of overtourism on the quality of life of the host community and identifies different ways residents cope with the crowding condition. Residents’ support for tourism development is influenced by their satisfaction with quality of life and possibly by their attachment to destination. Study 3 documents a comprehensive mechanism to manage stakeholder involvement and utilization of evidence in a sustainable tourism plan. Findings are helpful for destination management.

Two recent tourism trends are the growing wildlife tourism subsector of nature-based tourism and the increased use of social media in both marketing and for tourists to share their experiences. Until recently, the connection between social media and wildlife tourism remained understudied, and tourist behavior on Instagram after visiting wildlife tourism attractions (WTAs) remains unstudied. Some researchers call for more tourism research using social media data created by tourists, called user-generated content (UGC), to understand them. This netnographic study examines tourists who visited a range of WTAs by analyzing their post-visit photos and captions on Instagram through the lens of involvement theory to evaluate the strength of their connection to wildlife and conservation. Previous research has indicated that wildlife tourism can have extraordinary benefits to conservation and communities, but some WTAs, some of which are photo-prop tourism attractions where animals are handed over to tourists for selfies, have negative impacts on individual animals and species due to illegal sourcing, improper care, human interaction, and habituation. Findings from this study suggest that WTAs with good or excellent conservation and welfare practices lead to more highly involved tourists, ultimately benefitting community investment, animal welfare, and conservation efforts via the flow of tourist dollars and spread of information on social media, the tourist changing their behavior, or all of the aforementioned. Conversely, WTAs with negative conservation and welfare practices do not foster the same level of tourist involvement as their counterparts, often leading to more anthropocentric Instagram posts that do not spread conservation messaging or imply environmental behavior change. The implications from this research suggest that wildlife tourism attraction management practices should focus on conservation and welfare for the improvement of conservation efforts via policies, enforcement, larger governing bodies or organizations advocating or taking action, and future research on the potential impact COVID-19 had on the wildlife tourism industry.

Social Carrying Capacity (SCC) has been used commonly in the past to study the impact of increasing numbers of tourists on tourists’ satisfaction with a destination. However, it has been used less commonly to research the impact of increasing levels of tourism on residents of tourism destinations. As definitions of sustainable tourism shift to be more inclusive of residents, commonly used constructs should also be refined or modified to reflect this ontological shift. Current operational definitions of SCC tend to focus on crowding as the major indicator SCC has been reached. Even the theories commonly used to study SCC, stimulus-overload and expectancy theories, relate directly to crowding. This Master’s thesis aimed to expand the concept of SCC to be more representative of the manifold impacts experienced by residents of tourism destinations as tourism increases. This aim was accomplished through an exploratory mixed methods study ultimately resulting in the creation of a new SCC measurement tool.

The qualitative phase of this research consisted of four focus groups in three sites with varying levels of tourism development. The data from the focus groups were used to inform item writing of a measurement tool that represented a greater number of SCC indicators than crowding to confirm the validity of the indicators in the quantitative phase of the research. After the instrument was distributed via a statewide poll, two structural equation models were fit to compare the operational definitions. A better understanding of the relationship between one of the supporting theories, stimulus-overload theory, and SCC was uncovered with evidence of an emergent connection between SCC and tourism-related stressors.

The results of the research indicate that there are multiple indicators of SCC experienced by residents of tourism destinations which can change in degree and expression as tourism development in a community increases. The operational definition including these indicators explained more variance in support for tourism development than overcrowding alone. A greater awareness of these indicators and their evolution can strengthen the theoretical foundation of SCC and enable practitioners to make multi-faceted, proactive decisions when managing a destination.

This study develops a Creative MICE (Meetings, Incentives, Conventions/conferences and Exhibitions) Tourism Destination Branding Model (CMDBM), and argues for co-creation and synergies between MICE and heritage resources in a popular business destination. MICE tourism can be enhanced through co-created offerings by adding innovative value to MICE tourism experiences. The proposed CMDBM framework aims to help determine how a destination can develop a co-created MICE brand through collaboration with key stakeholders to better meet potential MICE travelers’ other touristic interests and cultural values.

The research project was undertaken in collaboration with the National Recreation and Park Association (NRPA), New Orleans Ernest N. Morial Convention Center, and several heritage institutions in New Orleans. The study adopts both qualitative and quantitative research designs to explore the destination brand strategy. The qualitative data were acquired through interviews with relevant stakeholders to analyze the use of destination branding strategies and understand existing and potential synergies with heritage institutions. The quantitative portion measures MICE attendees’ perceptions of the co-created value of enhancing MICE destinations with cultural heritage appeal. NRPA Conference attendees’ responses provide a practical understanding for stakeholders.

This research provides both practical and theoretical insights for the tourism industry for destination communities, and has salient conceptual and theoretical implications for the academy. The study confirms that MICE tourism, collaborating with cultural heritage assets, can enrich MICE travelers’ travel experiences. The destination brand strategy was identified with supportive cultural heritage resources and an appropriate destination brand framework of MICE tourism was proposed. As confirmed by MICE attendees’ evaluations from the case study, it extends the literature on destination brand, destination brand awareness, destination brand experience, destination brand personality, and destination brand equity.

The empirical exploration of MICE destination branding has been handicapped in existing literature by a lack of conceptual marketing perspectives. This work will lend credence to the important aspect of business destination marketing and stresses building synergy and adding value to MICE tourism experiences. As destination marketing programs become competitive, especially in the context of equitable distribution of monetary benefits across different stakeholders, creating synergies become crucial in the destination. A co-created brand strategy can help make destinations more competitive.

The emphasis of this research is on the level of environmental and social sustainability in hostels located in top tourist destinations in the U.S. and Europe and the motivations of hostel proprietors in implementing sustainable practices. The related research is limited in terms of hostels; however, there are impactful studies in terms of sustainability initiatives and hoteliers perceptions of sustainable tourism that contributed to the development of this study. Additionally, research studies on the behaviors of the backpacking community provided necessary background in analyzing data on the hostel community. A 20 question survey was emailed to a total of 454 email addresses to hostels located in 29 popular tourist destinations in both the U.S. and Europe. This study found that out of the 24 completed responses, hostels in the U.S. had a higher level of implementation of sustainability practices than those in Europe, Hostels with a sustainability strategic plan ranked higher in levels of sustainability practices. Lastly, the study pinpointed selected implemented practices that positively correlated with hostels attitudes and perceptions of sustainability. However, with the limited number of participants this study is not statistically significant. There is an opportunity for future research to expand upon the implications of hostel community and sustainability.

This study focuses on local artists’ perceptions on how the art community of Roosevelt Row is evolving as the City of Phoenix continues to develop. For over twenty years, Roosevelt Row, which once consisted of bare, dirt lots, has served as the art scene of Downtown Phoenix. A major component to the identity of Roosevelt Row is ‘First Friday,’ a monthly, free event where artists and visitors from all over the Valley intermingle for the night to celebrate the art scene. As the city continues to develop, the role of art within this community is changing. Five artists were asked to participate in an interview regarding their experiences with the City of Phoenix, commercial developers and how recent growth has affected their community. A participant in the study was required to be artist on Roosevelt Row. The participants were three visual artists, one poet, and an artistic, small business owner. An art-based research methodology was used. Each of the five interviews was transformed into a poem that represented the emerging themes from the data collection. The results reveled three major themes - 1. There is a disconnect between artists and developers 2. The First Friday Art Walk, which originated as a small community experience, has expanded into a large cultural event drawing tourists from all over the region and 3. Arizona State University is a change agent for the gentrification of the Roosevelt Row community. Solutions offered by the artists include: 1. Each artist should focus on their own responsibility in establishing their role in the evolving community 2. Artists should seek out roles within city government to influence policy with commercial developers and 3. Artists may abandon the Roosevelt Row neighborhood to seek out the next underdeveloped area in Phoenix. Though the city is rapidly changing, there is a general hope that the free expression and inspiration of Roosevelt Row can remain.

"If we really believe in food, we must do something about it, for our voices should be raised above the rest," James Beard said. Today, the word "sustainable" is being linked to almost every facet of our lives. Everything from restaurants to cars to school supplies are marketed as green or sustainable. Businesses have a lot to gain if they are environmentally conscious (Friedman, 2017). Companies that genuinely care about the planet cultivate positive reputations. Needless to say a company's brand and reputation are arguably the most important differentials amongst its competition. Additionally, a company's social responsibility goes hand in hand with talent retention. Companies that care about their staff and the community are more likely to recruit employees that will be advocates of the product and business (Friedman, 2017). A healthy work culture encourages productivity, recruitment and retention. Unfortunately some businesses stretch the truth and make bold sustainability claims in order to reap the above benefits. When it comes to the food service industry, which restaurants are actually living up to the claim of being sustainable? I embarked upon a journey to find the restaurants and chefs that are creating exquisite dishes while protecting the environment and preserving the food chain system. Initially I developed a list of 30 prospective restaurants based upon published material bringing awareness to their environmentally conscious initiatives. Ultimately I selected three diverse restaurants from the list that successfully met the sustainability requirements. I utilized criteria established by The Sustainable Restaurant Association (SRA) as my guideline to evaluate the establishments (Our Sustainability Framework). I immersed myself in the restaurants, camera in hand, to discover more about the ecofriendly food movement in Arizona. I created a YouTube channel where I posted all of my edited film in order to heighten awareness of these socially and environmentally responsible establishments. The vlog series features a different restaurant in each episode highlighting the sustainable culinary and business concepts as well as the savory items on the menu. During this quest I discovered how these restaurants have remained successful while minimizing their ecological footprint. These establishments can serve as a guide to other chefs and business owners who are looking to accomplish the same feats.

Engagement as a concept and emerging theory has been explored, but key elements have not been clearly described, and as such, work has not been comprehensive in nature. Research was needed to explore the concept and theory of engagement in general, as well its application to the study of volunteer tourism. Additional research was also needed to incorporate youth perspectives of a volunteer tourism program, along with exploration of engagement impacts on program youth. The purpose of this case study was to explore participant engagement in a volunteer tourism youth education program and impacts on program youth as perceived by program participants (volunteer tourist teachers, adult residents, and program youth). Confined within the Engagement Theoretical Framework, data were retrieved from nonprofit documents and websites, researcher observations, individual interviews, and focus groups (two focus groups used participant generated photo elicitation method).

Findings suggest participant engagement in a volunteer tourism program is related to the themes of connection, communication, and hope. The primary reason participant engagement in this program is due to the Mpingo (tree), the symbolic bridge between community members and volunteer tourist teachers. This culturally relevant symbol has linkages to the study of signs (or symbols) called semiotics. Through volunteers traveling to this area to teach, this culturally relevant symbol helps to connect, aids in the communication between, and gives hope to, participants. Significant contributions of this study to literature include: volunteer tourist and community member engagement plays an important role in the planning, and the sustaining, of volunteer tourism community development programs today; program youth perspectives about program impacts may result in prospective youth leadership and future adult civic engagement; program skill matched volunteers are likely to be repeat volunteers which leads to group cohesion and program sustainability; and the major theme of hope appears to be a significant motive for program participation in a community development project. In terms of deep meaning ascribed to culturally relevant symbols, this unique finding contributes to engagement research by understanding there are multiple dimensions involved in a diverse group of participants engaged in a specific community program.

As the number of travelers around the world grows, the importance of managing tourism destinations in a sustainable manner becomes increasingly important. Sustainable tourism has long been discussed as necessary for managing tourism responsibly, yet adoption of sustainable strategies and operationalization has been slow. Initiatives and programs often focus on environmental components of sustainability and the role of large companies. Certification programs are one way in which destinations are operationalizing community-wide sustainable tourism and small businesses are engaging in sustainability initiatives and recognition.

Using social cognitive theory as the research framework, this study examined internal and external motives and their influence on small business participation in sustainable tourism certification and sustainability practices. Incentives for behavior, modeling of other businesses, company values, and self-efficacy were examined as motives and barriers. Regression analysis and independent samples t-tests were used to examine statistical relationships.

This study partnered with the Alaska Travel Industry Association (ATIA) to study businesses that hold Adventure Green Alaska sustainable tourism certification or are viewed as prospects for certification. From a list of 77, 44 Alaska tourism businesses responded to an online questionnaire to participate in this study. Businesses were categorized into those with certification (n = 31) and those without (n=13). Results indicated participation in sustainability practices to be higher among certified businesses than non-certified. Internal motives indicated to be more significant than external motives for participation in sustainable practices and certification. Company values were of high importance to both certified and non-certified businesses in implementing sustainable practices and certification. Consumer interest and marketing benefits were important incentives for participation in sustainability strategies. These findings have implications for tourism industry associations and organizations interested in the operationalization and development of sustainable tourism. This study is expected to aid in marketing and retention efforts for sustainable tourism certification programs, as well as future direction for development of sustainable tourism certification.

Increasingly, wildfires are threatening communities, forcing evacuations, damaging property, and causing loss of life. This is in part due to a century of wildfire policy and an influx of people moving to the wildland urban interface (WUI). National programs have identified and promoted effective wildfire mitigation actions to reduce wildfire risk; yet, many homeowners do not perform these actions. Based on previous literature and using the theory of planned behavior (TPB), this study proposes an integrated wildfire mitigation behavioral model to assess and identify the factors that influence homeowners’ wildfire mitigation behaviors. Specifically, the study tests the validity of the theory of planned behavior as a foundational model in exploring wildfire mitigation behaviors, develops and empirically tests a wildfire mitigation behavioral model, and explores the role of homeowner associations (HOA) on wildfire mitigation behaviors. Structural equation modeling was used on data collected from homeowners with property in the WUI in Prescott, Arizona. Results suggest TPB provides an acceptable model in describing homeowner wildfire mitigation behavior. For HOA residents, attitudes toward wildfire mitigation behaviors play an important role in predicting intentions to perform these behaviors. Additionally, perceived constraints directly influenced actual mitigation actions. For non-HOA residents, subjective norms influenced intentions to mitigate. Implications for research and local wildfire mitigation programs and policy are discussed.