Designing for Success: Soleri Skye Studios' Strategic Business Plan

Description
This thesis presents the strategic business plan for Soleri Skye Studios, a dynamic digital marketing and graphic design company. Beginning with a comprehensive assessment of the digital marketing and graphic design landscapes, with a special focus on the vibrant Phoenix…

This thesis presents the strategic business plan for Soleri Skye Studios, a dynamic digital marketing and graphic design company. Beginning with a comprehensive assessment of the digital marketing and graphic design landscapes, with a special focus on the vibrant Phoenix market, the plan delves into a targeted market opportunity analysis, identifying key customer segments, including small businesses, women-owned enterprises, and Spanish-speaking organizations. Leveraging a blend of secondary research and insightful personal interviews, the plan derives valuable insights into the market opportunity, competitor strategies, and client needs. Subsequently, a meticulously crafted implementation plan emerges, outlining tailored operational strategies, mission imperatives, and distinctive brand positioning for Soleri Skye Studios. Furthermore, the plan outlines the seven P’s of marketing, providing a robust framework guiding the company's strategic initiatives. Through this deliberate planning process, Soleri Skye Studios endeavors to carve a unique niche in the competitive arena, offering innovative, cost-effective design, marketing, and branding solutions finely attuned to client needs. Embracing a culture of creativity, collaboration, and client-centricity, Soleri Skye Studios is poised to deliver exceptional value and drive enduring success in the ever-evolving digital landscape.
Date Created
2024-05
Agent

Incentivizing College Students and Understanding Their Survey Taking Habits:
Take a Survey on Why You Take Surveys

Description
Data collected from surveys is an important factor in improving business decisions and gaining insight into consumers. Data from college students specifically is commonly used, thus it is important to understand how to reach this population. In order to…

Data collected from surveys is an important factor in improving business decisions and gaining insight into consumers. Data from college students specifically is commonly used, thus it is important to understand how to reach this population. In order to better understand the survey-taking habits of college students, incentivization was explored through both surveys and interviews. Research participants chose between a guaranteed incentive (a $10 gift card) or a non-guaranteed incentive (being entered into a $100 gift card drawing), From the data, it was found that the majority of students prefer a guaranteed incentive, especially when it comes to finishing a survey.
Date Created
2024-05
Agent

The Intersection of Authentic DEI Marketing, Corporate Social Responsibility, and Profitability in the Cosmetics Industry

Description

The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these…

The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.

Date Created
2023-05
Agent

The Intersection of Authentic DEI Marketing, Corporate Social Responsibility, and Profitability in the cosmetics industry

Description

The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these…

The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.

Date Created
2023-05
Agent

Current and Future State of CRM: What are its Implications?

Description
In our society, technology has found itself as the root cause of a certain level of modernization. It wasn’t long ago when people heavily depended on bank tellers to complete cash transactions at a bank. Now however, much of the…

In our society, technology has found itself as the root cause of a certain level of modernization. It wasn’t long ago when people heavily depended on bank tellers to complete cash transactions at a bank. Now however, much of the bank teller’s job has been automated in the form of ATM’s and electronic kiosks at drive through lanes. Automation is the current trend, and more departments are going to experience it. To those wondering which area or department may be hit next by a wave of technological automation, the answer is quite simple: CRM. In its raw form, CRM, which stands for Customer Relationship Management, is a “system for managing your relationships with customers” (Hubspot). Essentially, it is a software intended to help companies maintain strong relationships with their customers, customers being a critical part of the process. A good CRM system should benefit both the business and the customer. However, this is easier said than done, making the million dollar question the following: how can CRM systems be improved to truly benefit both the business and the customer? This paper will demonstrate that the answer is quite simple: automation. Through secondary research, as well as interviews conducted with various business professionals, I will demonstrate that automation and integration can make the process much more efficient and can erase a lot of errors in the process. Automation is the future of business, and this fact is not any less true in the CRM field.
Date Created
2023-05
Agent

Achieving a Successful Music Festival: The Role of Supply Chain Strategy

Description

This project explores the current state of electronic dance music festivals and evaluates the role of a supply chain strategy in executing successful events. First by assessing market requirements from relevant attendees, several key themes are then identified and discussed.…

This project explores the current state of electronic dance music festivals and evaluates the role of a supply chain strategy in executing successful events. First by assessing market requirements from relevant attendees, several key themes are then identified and discussed. The related supply chain objectives are then determined based on the market requirements with specific tactics on how to achieve the objectives.

Date Created
2023-05
Agent
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