Founder's Lab - Uni Flask

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Description
When you get to a point in your day where you need a drink of water, what type of bottle do you reach for? A plastic bottle? In the US alone, over 500 billion bottles are used daily (or in…

When you get to a point in your day where you need a drink of water, what type of bottle do you reach for? A plastic bottle? In the US alone, over 500 billion bottles are used daily (or in a year), and this leads to an exorbitant amount of plastic waste that ends up in landfills, oceans, and finally, our bodies. Uni Flask is a unique solution tailored to meet the needs of college students throughout the US. Through the pairing of reusable, university themed bottles with our daily reminders and challenges, eliminating plastic waste is at the heart of our group's solution. The themed bottles will be available to not just students, but to anyone who is interested. The reminders you receive can be modified to your exact needs, and can be sent daily, weekly, or even monthly. Regardless of which option you choose, our team will include you in any competitions and challenges available, as our goal at Uni Flask is to not only cut down on plastic waste and consumption, but to help you achieve a healthier, hydrated lifestyle.
Date Created
2022-05
Agent

Founders Lab: Dough, a Financial Literacy Platform for Young Adults

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Description

The goal of Dough is to create financial content that educates college students and young adults in areas of financial literacy. College students and young adults generally have debt from student loans, and typically don’t have much time to work…

The goal of Dough is to create financial content that educates college students and young adults in areas of financial literacy. College students and young adults generally have debt from student loans, and typically don’t have much time to work as they focus on school and earn their degree. Financial literacy can make the lives of young adults much easier, however this is typically not a resource that is easily available to them. Our proposed solution to fight the lack of financial literacy is to create educational content including videos, articles, and a website that educates students and young adults on how to acquire good financial habits.

Date Created
2022-05
Agent

Founders Lab: Dough, A Financial Literacy Platform for Young Adults

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Description
The goal of Dough is to create financial content that educates college students and young adults in areas of financial literacy. College students and young adults generally have debt from student loans, and typically don’t have much time to work…

The goal of Dough is to create financial content that educates college students and young adults in areas of financial literacy. College students and young adults generally have debt from student loans, and typically don’t have much time to work as they focus on school and earn their degree. Financial literacy can make the lives of young adults much easier, however this is typically not a resource that is easily available to them. Our proposed solution to fight the lack of financial literacy is to create educational content including videos, articles, and a website that educates students and young adults on how to acquire good financial habits.
Date Created
2022-05
Agent

Founders Lab: Dough, a Financial Literacy Platform for Young Adults

166041-Thumbnail Image.png
Description
The goal of Dough is to create financial content that educates college students and young adults in areas of financial literacy. College students and young adults generally have debt from student loans, and typically don’t have much time to work…

The goal of Dough is to create financial content that educates college students and young adults in areas of financial literacy. College students and young adults generally have debt from student loans, and typically don’t have much time to work as they focus on school and earn their degree. Financial literacy can make the lives of young adults much easier, however this is typically not a resource that is easily available to them. Our proposed solution to fight the lack of financial literacy is to create educational content including videos, articles, and a website that educates students and young adults on how to acquire good financial habits.
Date Created
2022-05
Agent

University-Affiliated Cryptocurrency: Hippocampus

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Description

For our Founders Lab Thesis Project, we are investigating the viability of a cryptocurrency that will be marketed towards students, prospective students, alumni, and faculty members of Arizona State University (ASU). Our cryptocurrency is known as “Hippocampus”. Essentially, individuals within…

For our Founders Lab Thesis Project, we are investigating the viability of a cryptocurrency that will be marketed towards students, prospective students, alumni, and faculty members of Arizona State University (ASU). Our cryptocurrency is known as “Hippocampus”. Essentially, individuals within the target audience will have the opportunity to exchange their fiat money for our university-affiliated cryptocurrency. These individuals will be incentivized to utilize the university-affiliated cryptocurrency as opposed to fiat money, because this cryptocurrency will offer them discounts on college-related expenses, such as tuition, student loans, textbooks, supplies, on-campus housing, on-campus dining, and much more. As the demand for Hippocampus increases, so will its value, which will benefit ASU as a whole. We created a Spring 2022 Semester Survey and surveyed a sample of 250 ASU students regarding the viability of our Founders Lab Thesis Project. 73.2% of participants revealed that they would support a university-affiliated cryptocurrency, and 62% of participants revealed that they would personally utilize a university-affiliated cryptocurrency. Additional activities that we completed to enhance our Founders Lab Thesis Project include interviewing an avid cryptocurrency user, learning about the Blockchain Research Lab, meeting with a financial advisor to understand the financial implications of a university-affiliated cryptocurrency, collaborating with a group of university students at Portland State University who implemented their own university-affiliated cryptocurrency, and touring a cryptocurrency-mining company to grasp an understanding of how cryptocurrency is mined.

Date Created
2022-05
Agent

SparkUp!

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Description
SparkUp! is a solution that was created by Jose Montes and Ninad Kulkarni in September of 2021. The pair noticed a few needs that they could help solve within the ASU community. Due to the Covid-19 pandemic, the average students'…

SparkUp! is a solution that was created by Jose Montes and Ninad Kulkarni in September of 2021. The pair noticed a few needs that they could help solve within the ASU community. Due to the Covid-19 pandemic, the average students' college experience was completely uprooted and replaced with asynchronous learning and interactions which made it difficult for students to engage with other fellow students and make new friends. This also caused students to develop sedentary lifestyles since they no longer had to walk to campus, and they developed a routine of staying confined to their dorms throughout the day. SparkUp! is a Social Media app concept that solves these issues by connecting ASU students with other fellow students by helping them engage with one another in outdoor physical activities. Members can create and host their own hiking, cycling, kayaking, or other outdoor activity and they can set them for private or open use. Users can request to join an event by RSVPing through the app, and they also can connect with their new connections by utilizing the social media aspect of the app. Lastly, the app also tracks and maintains activity metrics such as miles traveled, steps taken, and overall time spent engaging in an activity. Through the needs discovery phase which took part from September-December 2021, the solutions that SparkUp! offers were validated. This prompted further analysis which led to an overall PESTLE analysis of SparkUp!’s overall potential ecosystem, the creation of a marketing strategy and the creation of an Alpha version of the app so that potential users could test the initial designs of the concept. This testing was done during April of 2022 which is aiding in gathering the data necessary to create a Minimal Value Product for future release.
Date Created
2022-05
Agent

Founder's Lab - Uni Flask

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Description
When you get to a point in your day where you need a drink of water, what type of bottle do you reach for? A plastic bottle? In the US alone, over 500 billion bottles are used daily (or in…

When you get to a point in your day where you need a drink of water, what type of bottle do you reach for? A plastic bottle? In the US alone, over 500 billion bottles are used daily (or in a year), and this leads to an exorbitant amount of plastic waste that ends up in landfills, oceans, and finally, our bodies. Uni Flask is a unique solution tailored to meet the needs of college students throughout the US. Through the pairing of reusable, university themed bottles with our daily reminders and challenges, eliminating plastic waste is at the heart of our group's solution. The themed bottles will be available to not just students, but to anyone who is interested. The reminders you receive can be modified to your exact needs, and can be sent daily, weekly, or even monthly. Regardless of which option you choose, our team will include you in any competitions and challenges available, as our goal at Uni Flask is to not only cut down on plastic waste and consumption, but to help you achieve a healthier, hydrated lifestyle.
Date Created
2022-05
Agent

Founder's Lab - Uni Flask

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Description
When you get to a point in your day where you need a drink of water, what type of bottle do you reach for? A plastic bottle? In the US alone, over 500 billion bottles are used daily (or in…

When you get to a point in your day where you need a drink of water, what type of bottle do you reach for? A plastic bottle? In the US alone, over 500 billion bottles are used daily (or in a year), and this leads to an exorbitant amount of plastic waste that ends up in landfills, oceans, and finally, our bodies. Uni Flask is a unique solution tailored to meet the needs of college students throughout the US. Through the pairing of reusable, university themed bottles with our daily reminders and challenges, eliminating plastic waste is at the heart of our group's solution. The themed bottles will be available to not just students, but to anyone who is interested. The reminders you receive can be modified to your exact needs, and can be sent daily, weekly, or even monthly. Regardless of which option you choose, our team will include you in any competitions and challenges available, as our goal at Uni Flask is to not only cut down on plastic waste and consumption, but to help you achieve a healthier, hydrated lifestyle.
Date Created
2022-05
Agent

SparkUp!

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Description

SparkUp! is a solution that was created by Jose Montes and Ninad Kulkarni in September of 2021. The pair noticed a few needs that they could help solve within the ASU community. Due to the Covid-19 pandemic, the average students'…

SparkUp! is a solution that was created by Jose Montes and Ninad Kulkarni in September of 2021. The pair noticed a few needs that they could help solve within the ASU community. Due to the Covid-19 pandemic, the average students' college experience was completely uprooted and replaced with asynchronous learning and interactions which made it difficult for students to engage with other fellow students and make new friends. This also caused students to develop sedentary lifestyles since they no longer had to walk to campus, and they developed a routine of staying confined to their dorms throughout the day. SparkUp! is a Social Media app concept that solves these issues by connecting ASU students with other fellow students by helping them engage with one another in outdoor physical activities. Members can create and host their own hiking, cycling, kayaking, or other outdoor activity and they can set them for private or open use. Users can request to join an event by RSVPing through the app, and they also can connect with their new connections by utilizing the social media aspect of the app. Lastly, the app also tracks and maintains activity metrics such as miles traveled, steps taken, and overall time spent engaging in an activity. Through the needs discovery phase which took part from September-December 2021, the solutions that SparkUp! offers were validated. This prompted further analysis which led to an overall PESTLE analysis of SparkUp!’s overall potential ecosystem, the creation of a marketing strategy and the creation of an Alpha version of the app so that potential users could test the initial designs of the concept. This testing was done during April of 2022 which is aiding in gathering the data necessary to create a Minimal Value Product for future release.

Date Created
2022-05
Agent

Circa Light - A Market Entry Strategy For NASA's Prototype Light Therapy Technology

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Description
Circa Light is a Barrett Honors Thesis Project that was conducted through the Founder’s Lab Program in the W.P. Carey School of Business at Arizona State University. A team of three students, each with different majors, came together to complete…

Circa Light is a Barrett Honors Thesis Project that was conducted through the Founder’s Lab Program in the W.P. Carey School of Business at Arizona State University. A team of three students, each with different majors, came together to complete the project. Jackson Krug, Benjamin Sare, and Gabriel Zimm formed the team as part of Cohort 3 of the 2021-2022 Founders Lab Program. They are each pursuing bachelor’s degrees in Mechanical Engineering, Finance, and Business Administration, respectively. This diversity of schooling allowed them to approach this project from multiple, diverse perspectives. Due to their familiarity with sleep deprivation throughout college, the team chose to pursue a project centered around NASA’s Advanced Solid State Lighting System, which functionally mimics the changes in natural light that humans would typically experience on earth. This technology provides these same fluctuations to astronauts in space. A unique logo and branding were created for a potential product that would use this technology. Three different marketing strategies relating to this brand were developed and tested to achieve this project’s goal: determining the best prospective market for this technology. The three potential market areas we tested dealt with: general fatigue & lack of productivity, family sleep habits, and jet lag. Through our research, we found the most attractive market to be people who are looking to improve their sleep habits and productivity at home. Conversely, we concluded that while there is an audience for travel fatigue solutions, the market is not interested in this NASA technology.
Date Created
2022-05
Agent
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