Human beings have long sought to conquer the unconquerable and to push the boundaries of human endurance. There are few such endeavors more challenging than venturing into the coldest and harshest environments on the planet. The challenges these adventurers face are nearly countless, but one that is often underestimated is the massive risk of dehydration in high mountains and the lack of sufficient technology to meet this important need. Astronauts and mountaineers of NASA's Johnson Space Center have created a technology that solves this problem: a freeze-resistant hydration system that helps stop water from freezing at sub-zero temperatures by using cutting-edge technology and materials science to insulate and heat enough water to prevent dehydration over the course of the day, so that adventurers no longer need to worry about their equipment stopping them. This patented technology is the basis of the founding of Aeropak, an advanced outdoor hydration brand developed by three ASU students (Kendall Robinson, Derek Stein, and Thomas Goers) in collaboration with W.P. Carey’s Founder’s Lab. The primary goal was to develop traction among winter sport enthusiasts to create a robust customer base and evaluate the potential for partnership with hydration solution companies as well as direct sales through online and brick-and-mortar retail avenues. To this end, the Aeropak team performed market research to determine the usefulness and need for the product through a survey sent out to a number of outdoor sporting clubs on Arizona State University’s campus. After determining an interest in a potential product, the team developed a marketing strategy and business model which was executed through Instagram as well as a standalone website, with the goal of garnering interest and traction for a future product. Future goals of the project will be to bring a product to market and expand Aeropak’s reach into a variety of winter sport subcommunities, as well as evaluate the potential for further expansion into large-scale retailers and collaboration with established companies.

Women’s roles in society have changed significantly throughout the years. The movement to support the rights of women has been ongoing throughout the evolution of society but has been especially prevalent in the last century. The 1960s are when women began to enter the workforce instead of being limited to presuming roles as homemakers. Since that point in time, women have continued to thrive in the workforce and have pursued a larger variety of positions in various fields. Even though the opportunities for women continue to grow, there still seems to be an underrepresentation of women in science, technology, engineering, and mathematics (STEM) related fields. The underrepresentation of women pursuing physician and entrepreneurship roles in STEM will be analyzed and the challenges this group of people specifically encounter will be examined. Our first proposal to encourage women to enter STEM focuses on middle-school initiatives and incubator programs. The second proposal, based on commonalities females face within the workforce, is finding a better work/home life balance with the development of new maternity/paternity leave policies. Through these initiatives, we believe that the gender gap in STEM can be bridged.

It is important for organizations and businesses to have some kind of online presence, as there are enormous benefits, including utilizing the power marketing tools to provide services for people. However, creating a website with a strong presence is difficult, in addition to ranking your website to be on top of google. Thus, the goal of this project was to rank a website using several marketing tools to increase an organization’s search engine optimization (SEO) for the company, Artificial Grass Master.

iWaandr is a travel platform that allows users to find and share unique experiences. It will be a website that users can find on the internet. Every user will be able to post their own experiences on the platform along with a description, important information, and a rating.
The problem we are trying to solve is that it still takes hours to search for and find unique non-touristy experiences around the world. At a time when people can use their smartphones to have a car show up to their doorstep in minutes, it is unacceptable that it still takes hours to find an non-touristy experience on the internet.
Our value proposition is that users will be able to be anywhere in the world and be able to find an authentic, non-touristy experience that interests them. iWaandr is the most complete experience discovery tool, providing the largest collection of unique and personal experiences around the world.
Our competition is the large incumbent travel and review companies like TripAdvisor and Airbnb. There are also less established competitors that see a similar gap in the market like Mapify and Cool Cousin. We also have niche competitors that are only focused on outdoor activities like AllTrails and Outbound Collective. Google and blogs would also be competitors because people search on Google for unique experiences.
Our innovation is that we are focusing on creating unique content while our competitors are focusing on new ways to display the same content. Our advantage isn’t in a feature we created because a company with more resources could easily copy it. In order to create unique and useful content, we had to figure out a way for users to intuitively and easily post an experience with as much relevant information as possible. This involved a lot of thought into our posting process. We believe our posting process allows users to consistently post unique and informative content.
The technology we are implementing is very similar to the FERN technology stack of Firebase as a database, ExpressJS and NodeJS as backend frameworks, and ReactJS as the front-end programming language. We chose this technology stack because it allows our platform to stay lean, and be efficient with data. This allows the platform to have increased performance and lower costs.