Capturing Culture: Scottsdale Center for the Performing Arts' (SCPA) & Scottsdale Museum of Contemporary Art's (SMoCA) Instagram and TikTok Strategy in the Age of Gen Z

Description
This project examines the digital audience engagement strategies employed by Scottsdale Center for the Performing Arts (SCPA) and Scottsdale Museum of Contemporary Art (SMoCA), two prominent cultural branches underneath the non-profit art organization of Scottsdale Arts in Scottsdale, Arizona. Through

This project examines the digital audience engagement strategies employed by Scottsdale Center for the Performing Arts (SCPA) and Scottsdale Museum of Contemporary Art (SMoCA), two prominent cultural branches underneath the non-profit art organization of Scottsdale Arts in Scottsdale, Arizona. Through a comprehensive analysis of their social media presence, content strategies, and audience interactions, this research aims to identify key factors contributing to their success in engaging audiences, particularly focusing on Gen Z demographics. Utilizing a mixed-methods approach involving quantitative metrics analysis and qualitative content evaluation, the study explores various aspects, including strengths, weaknesses, opportunities, and threats (SWOT), competitor analysis, and assessment of current and target audience engagement dynamics within their digital engagement efforts. Additionally, it investigates the impact of various content types, such as user-generated content, behind-the-scenes glimpses, and collaborative campaigns, on audience engagement and community building. The findings shed light on effective practices and areas for improvement, providing valuable insights for cultural institutions seeking to optimize their digital engagement strategies in the contemporary digital landscape.
Date Created
2024-05
Agent

Challenges to College Nutrition: A Website to Bridge Resource Gaps

Description
This paper examines the multifaceted challenges surrounding college students' nutrition, with a specific focus on Arizona State University (ASU). Examining economic shifts, psychological influences, nutrition knowledge, and body image dynamics, it reveals the profound impact on students' food security and

This paper examines the multifaceted challenges surrounding college students' nutrition, with a specific focus on Arizona State University (ASU). Examining economic shifts, psychological influences, nutrition knowledge, and body image dynamics, it reveals the profound impact on students' food security and eating behaviors. Despite existing initiatives, persistent gaps in resources remain, necessitating comprehensive interventions to support students effectively. In response, "The Ultimate Health Resource for ASU Students," a website, was developed as an innovative solution. This platform aims to empower students by providing a centralized hub to access vital resources, connect with peers, and discover nutritious recipes. Proposed strategies encompass expanding food pantry offerings, developing mobile applications for nutritional guidance, and fostering partnerships with local organizations. By tackling these challenges head-on and fostering a culture of support, ASU can ensure that all students have equitable access to nutritious food options and the necessary resources to thrive academically and personally. The website serves as a place of empowerment, offering practical solutions and fostering a sense of community among ASU students striving for optimal health and well-being.
Date Created
2024-05
Agent

Challenges to College Nutrition: A Website to Bridge Resource Gaps

Description
This paper examines the multifaceted challenges surrounding college students' nutrition, with a specific focus on Arizona State University (ASU). Examining economic shifts, psychological influences, nutrition knowledge, and body image dynamics, it reveals the profound impact on students' food security and

This paper examines the multifaceted challenges surrounding college students' nutrition, with a specific focus on Arizona State University (ASU). Examining economic shifts, psychological influences, nutrition knowledge, and body image dynamics, it reveals the profound impact on students' food security and eating behaviors. Despite existing initiatives, persistent gaps in resources remain, necessitating comprehensive interventions to support students effectively. In response, "The Ultimate Health Resource for ASU Students," a website, was developed as an innovative solution. This platform aims to empower students by providing a centralized hub to access vital resources, connect with peers, and discover nutritious recipes. Proposed strategies encompass expanding food pantry offerings, developing mobile applications for nutritional guidance, and fostering partnerships with local organizations. By tackling these challenges head-on and fostering a culture of support, ASU can ensure that all students have equitable access to nutritious food options and the necessary resources to thrive academically and personally. The website serves as a place of empowerment, offering practical solutions and fostering a sense of community among ASU students striving for optimal health and well-being.
Date Created
2024-05
Agent

The Nursing Student Community: Modules to Augment the Positive Impact of Social Support

Description
Over the course of two semesters, many components went into creating “The Nursing Student Community: Modules to Augment the Positive Impact of Social Support”. These components can be divided into the research, the creative project, and the combination of both.

Over the course of two semesters, many components went into creating “The Nursing Student Community: Modules to Augment the Positive Impact of Social Support”. These components can be divided into the research, the creative project, and the combination of both. The research started with the question, “Is there a place for student-driven resources to improve upper-division nursing students’ academic success?”. To answer this question, the stress levels of average Americans, students in nursing school, and students in other baccalaureate programs were compared via standardized stress surveys. Once it was discovered that nursing students’ stress tends to trend higher, the reasons why were researched and broken down into three categories: the clinical experience, professional and social relationships, and grades. To combat these stress levels, it was found that the main coping strategies included social support, exercise, and mindfulness. The creative project, seen in the deliverable as screenshots of the Canvas course, is nine different modules focused on providing advice for nursing school and guidance on how to utilize the coping strategies of social support, exercise, and mindfulness. The combination of both includes a reflection on the experience, as well as the PowerPoint used during the defense of the thesis.
Date Created
2024-05
Agent

BARRIER OR BRIDGE? Media’s Representation of Immigrants in AZ

Description

Various forms of media have contributed to and shaped negative perception of immigrants and refugees in the United States. These perceptions may contribute to dangerous stereotyping, which may impact policy and the daily life of immigrants in the United States.

Various forms of media have contributed to and shaped negative perception of immigrants and refugees in the United States. These perceptions may contribute to dangerous stereotyping, which may impact policy and the daily life of immigrants in the United States. Various factors must be considered when analyzing media, such as the type of media, language used, consumption, and the reaction of viewers. This thesis focuses on AZcentral, an Arizona news source, and how it portrays immigrants versus the commentary from an immigrant here in Arizona. First it is important to look at time periodization of the portrayal of immigrants and how it has changed through technology mediums. The information obtained by looking at these periods provide specific terms and content to look for when collecting sources for the podcast. In the podcast, AZcentral and the interviewee stories are compared to show how different or similar they may be. Through this, the audience should be making their own conclusions to show accurate AZcentral is portraying the immigrant experience.

Date Created
2023-05
Agent

Why We Wear Masks: An Examination of Factors that Have Influenced Mask-Wearing Among Arizona State University Honors Students During the COVID-19 Pandemic

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Description

Our thesis project is a 5-person group thesis that was created over the span of two years. In the summer of 2020, at the height of the first wave of the COVID-19 pandemic, our group first met and discussed our

Our thesis project is a 5-person group thesis that was created over the span of two years. In the summer of 2020, at the height of the first wave of the COVID-19 pandemic, our group first met and discussed our shared interests in mask-wearing and individual factors that we each thought had significant impacts on mask-wearing among Barrett students. We each decided on factors that we wanted to investigate and subsequently split into three main groups based on our interests: culture and geography, medical humanities, and medical and psychological conditions. Despite these different interests, we continued to treat our thesis as a five-person project rather than three different projects. We then constructed a survey, followed by several focus group sessions and interview questions to ask Honors students. In January 2021, we received approval from the IRB for our project, and we quickly finalized our survey, focus group and interview questions. In February 2021, we sent out our survey via the Barrett Digest, which we kept open for approximately one month. We also sent out advertisements for our survey via social media platforms such as Twitter and Discord. Following completion of the survey, we contacted all of the respondents who stated that they were interested in participating in focus groups and interviews. Focus groups and interviews were conducted in March and April 2021, and results were analyzed and correlated to our individual subtopics. Each of the focus group and interview participants received $50 each, and three randomly-selected students who completed the survey received $25 each. From April 2021 until April 2022, we analyzed our results, came to conclusions based on our initial topics of interest, and constructed our paper.

Date Created
2022-05
Agent