This qualitative study examined how culture and community are created in the popular sports video game, NBA 2K. Sports video games are some of the most popular video games, but there has been lack of critical scholarship into these games. By engaging two popular cultural theories, the circuit of culture and the fields of cultural production, this study critically examined how culture shapes online communities in sports video games.By employing a variety of ethnographic methods including thick descriptions of cultural artifacts, an intake questionnaire, interviews with 17 NBA 2K players, and in-game participant observation, this study established cultural patterns, insider language, and other elements of culture within the NBA 2K community. The researcher learned to play NBA 2K, critically examined both physical and virtual cultural artifacts, conducted in-depth semi-structured interviews with game players, and participated in NBA 2K with study participants to contextualize their experiences. This study established NBA 2K as having some of the most advanced functions of any sports video games, including sophisticated multi-user domains (MUDs) and complex avatar (MyPLAYER) creation. NBA 2K offers a unique opportunity to create diverse MyPLAYER representations, setting the bar for sports video games to include people from varied physical identities. Though the game has made strides to include WNBA athletes, the lack of gendered options for the MyPLAYER feature reinforces misogynistic and hegemonic power structures that are common in both sports culture and gaming culture.