Scholars have identified the mass media plays a crucial role in the dissemination of terror messages. Since the attacks of September 11th, 2001, much attention has been paid to terrorism in the global television landscape. More recently, the discourse surrounding acts of terror has changed, in part due to the people behind the attacks. This study seeks to understand how global television news broadcasts frame acts of terror based on two current threats: the individual terrorist (the Lone Wolf) and the organized group (the Islamic State). Using the theoretical framework of Entman’s framing theory and Altheide’s (1987) notion of a global drama, this research identifies the ways global news organizations frame acts of terror both visually and verbally based on the classification of the attacker. Using content analysis methodology, this study analyzed six terror attacks that took place between November, 2015 and December, 2016. Three of these attacks were classified as “Lone Wolves” and three were carried out by the terrorist organization called the Islamic State. This study looked at 562 stories on six global news channels and examined 9,479 images. Through a comparative analysis, three American and three International news channels were examined. It was discovered global news networks contain visual differences in framing, but similarities in verbal framing. Although it was expected to find vast differences in global news’ framing of acts of terror, this study finds a homogenization of the television news narrative following terrorist attacks. This study builds on existing research and suggests a global script for covering acts of terror that has several implications from a theoretical and practical standpoint. Findings indicate global coverage of Islamic State attacks employ and “Us vs. Them” frame, while Lone Wolf attacks are framed as “Us vs. Us”, a new frame presented in this study. The results advance the literature focused on framing theory, comparative journalism research and global television news coverage of terrorism. As terrorism has garnered extensive media attention, understanding the ways that global news frames terrorism has vast implications.

U.S. television is about earning profits, but European broadcasting has historically been governed as public service, indirectly or directly operated by the government. Substantial changes occurred in the 1990s. Privatization and the United Kingdom’s Independent Television franchise auction stimulated commercial developments throughout Europe. Even public service broadcasters lost their traditional characteristics, adopting routines making them almost indistinguishable from commercial competitors.

Television remains the number one news source overall. Research shows news adheres to similar, recurring and predictable elements; an anchor team balances the broadcast and its various elements, following a formula of friendly personalities, visuals and sound bites.

This study examined American news consultants’ role in the development of television news in the UK in the 1990s. American news consultants’ work abroad is important because they spread the U.S. model - the origin of today’s on-air news style – and changed television news on a global scale.

Limited research has been conducted on the consultants’ European work and how they operated, largely because of proprietary material. This study was based on 2359 pages of archival material from Frank N. Magid Associates’ European archives. In addition, 24 interviews with Magid staff and UK journalists allowed for a comprehensive examination.

Magid truly infiltrated UK television - from the headquarters of the BBC and ITN, to the regions. A major finding is the extent of Magid’s penetration with research services, storytelling and performance training. During the franchise auction, Magid worked with ITV clients in 11 of the 16 regions.

This study examined how Magid played a role in the development of television news. It analyzed key concepts integrated into UK news and how those are similar or different from the U.S. The importance of good storytelling permeated the findings. Tell a story well – tailored to the culture, medium and viewers – and it will attract an audience. In turn, that attracts advertisers, making news profitable. Change theory guided an analysis of societal forces. Driving forces, such as privatization and technology, spurred on development of television news; restraining forces, such as fear of Americanization, slowed it down.