Something Like Human
Description
Something Like Human explores corporate social responsibility through a triple lens, providing a content analysis using previous literature and history as the standards for evaluation. Section I reviews the history of corporate social responsibility and how it is currently understood and employed today. Section II turns its focus to a specific socially conscious corporation, Lush Cosmetics, examining its practices considering the concepts provided in Section I and performing a close analysis of its promotional materials. Section III consists of a mock marketing campaign designed for Lush in light of their social commitments. By the end of this thesis, the goal for the reader is to ask: Can major corporations be something like human?
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2021-05
Agent
- Author (aut): Dalgleish, Alayna Rose
- Thesis director: Gruber, Diane
- Committee member: Thornton, Leslie-Jean
- Contributor (ctb): School of Social and Behavioral Sciences
- Contributor (ctb): School of Social and Behavioral Sciences
- Contributor (ctb): Walter Cronkite School of Journalism and Mass Comm
- Contributor (ctb): Barrett, The Honors College