This thesis investigates the role of colorism and the practice of skin whitening for women in China. By analyzing the historical evolution of ideal skin beauty in China, this project found that the cultural fixation with women's skin tone was used as a sociopolitical tool to regulate women's agency. Furthermore, this thesis also examines current skin whitening advertisements to understand modern impacts of Westernization and consumerism on contemporary discourses of femininity and beauty. Finally, it concludes with a discussion on skin whitening's ability to empower but also subjugate women within the confines of patriarchal expectations.