ABSTRACT The First Ladies: Exploring Achievement and Public Perception Overview The First Lady has become a fixation of the American people and the press. This thesis examines how specifically this interest in the President's wife has evolved over time. Additionally, it explores a variety of factors that could possibly influence public perception \u2014 era, cultural norms, and advances in technology. Research Questions Does the era of the tenure of the First Lady affect public perception and press coverage of her? Do the cultural norms and values of the time of the First Lady's tenure affect public perception and press coverage of her? Do advances in technology affect public perception and press coverage of the First Lady? Goals The goal of this thesis is to examine how the press and the public interact with First Ladies of varying eras and political stances to determine how their image is shaped and disseminated in the news and to the public. Methodology This thesis explored these questions comparing materials from presidential libraries, academic journals, and news articles from sources such as The New York Times and Washington Post.

The purpose of this paper is to examine the negative effects Abercrombie & Fitch, a pricey retail store aimed at trendy teens to young adults, has on consumers. It analyzes the identity politics and rhetorical elements of the A&F brand. Specifically, it critiques their three issues in advertising, the store's space/layout, and comments made by their former Chief Executive Officer, Mike Jeffries, in order to explain the type of identity the brand invites consumers to become.

The American Psychiatric Association's Diagnostic and Statistical Manual, the official guidebook to psychiatric diagnosis in America, currently exempts the recently bereaved from being diagnosed with depression unless their experiences are marked by feelings of extreme worthlessness, significant functional impairment, psychotic symptoms, psychomotor retardation, or suicidal ideation. Ordinary symptoms of depression, such as sleeplessness or loss of appetite, are considered healthy, functional emotional responses to the loss of a loved one. The bereavement exemption is slated for removal in the upcoming fifth edition of the Diagnostic and Statistical Manual, functionally redefining the emotional distress of bereavement as a psychiatric disorder. This study employs genealogical analysis to expose the multiplicity of forces that shape modern psychiatry and the ways that the redefinition of depression functions strategically in the social negotiation of truth and power. Under the guise of etiological and prescriptive neutrality, the redefinition of depression promotes a deeply biological model of psychiatric disorder, a medicalized understanding of human emotion, and a pharmacological approach to the treatment of emotional distress. Through genealogical analysis, this project seeks to enable informed, meaningful ethico-political responses to these developments.