ABSTRACT The First Ladies: Exploring Achievement and Public Perception Overview The First Lady has become a fixation of the American people and the press. This thesis examines how specifically this interest in the President's wife has evolved over time. Additionally, it explores a variety of factors that could possibly influence public perception \u2014 era, cultural norms, and advances in technology. Research Questions Does the era of the tenure of the First Lady affect public perception and press coverage of her? Do the cultural norms and values of the time of the First Lady's tenure affect public perception and press coverage of her? Do advances in technology affect public perception and press coverage of the First Lady? Goals The goal of this thesis is to examine how the press and the public interact with First Ladies of varying eras and political stances to determine how their image is shaped and disseminated in the news and to the public. Methodology This thesis explored these questions comparing materials from presidential libraries, academic journals, and news articles from sources such as The New York Times and Washington Post.