Previous research used the context-free Big Five model of personality traits to predict social media behaviors. The perspective implicit in this research assumes that expression of the Big Five is free of situational context. This thesis challenges this assumption to address whether people express the same Big Five on social media as offline. In two studies, this thesis addressed three issues: (1) whether there are self-reported differences in the Big Five between social media/online and offline contexts, (2) whether a five-factor structure replicates in the offline and social media context reports, and (3) whether the predictive validity of the Big Five is the same between offline and social media contexts. College students (total N = 2102) reported their offline and social media Big Five. Main findings reveal that, first, all of the Big Five have lower expressions in social media/online than offline, except for those in the lowest quartile of offline trait expressions; possible explanations include regression towards the mean or the environmental impact of social media. Second, a similar factor structure appeared with openness, extraversion, and neuroticism items being the most robust between offline and social media contexts. However, some conscientiousness and agreeableness items did not apply across offline and social media contexts. Third, the Big Five had different predictive patterns of social media behaviors depending on the context. These findings inform that future research may better serve to specify the context of Big Five expression to understand social media behavior.

Individuals differ in the extent to which they feel connected to their future selves, which predicts time preference (i.e., preference for immediate versus delayed utility), financial decision-making, delinquency, and academic performance. Future self-connectedness may also predict how individuals compare themselves with their past selves, future selves, and other people. Greater connectedness may lead to more self-affirming types of temporal self-comparison, less self-deflating types of temporal self-comparison, and less social comparison. Two studies examined the relation between future self-connectedness and comparison processes, as well as effects on emotion, psychological adjustment, and motivation. In the first study, as expected, future self-connectedness positively predicted self-affirming temporal self-comparison and negatively predicted self-deflating temporal self-comparison and social comparison. In addition, future self-connectedness had beneficial direct and indirect effects on adjustment, emotion regulation, and motivation. Unlike previous research, this study examined all three components of future self-connectedness, as opposed to only one. Exploratory analyses examined the items comprising the similarity-connectedness component and found that the relation of these items to the other variables in the model did not differ, though some of the relations in the model were moderated by college generation status. The second study tested whether increasing future self-connectedness would have similar effects on comparison, adjustment, emotion, and motivation. It implemented a pilot future self-connectedness manipulation, an established identity-stability manipulation, and a control condition. The pilot manipulation and identity-stability manipulation failed to affect future self-connectedness relative to control, and did not affect comparison, motivation, adjustment, or emotion. Future research should ascertain whether there is a causal link between connectedness and social comparison or temporal self-comparison processes. Overall, this research links future self-connectedness to social comparison and temporal self-comparison processes, as well as well-being, emotion, and motivation, which demonstrates the importance of connectedness in new, important areas.

The benefits of earning a college degree are clear, yet nearly half of first-time, full-time college students do not complete their degree within 6 years. Completing college is no simple task and students must regularly make decisions not to prefer the smaller, immediate rewards over the larger, future reward of graduation (i.e. temporal discounting). Recent research shows initial support that temporal discounting can be reduced by heightening future self-continuity. This thesis study pilot tested an ecological, scalable approach to increase future-self continuity by heightening three components, similarity, vividness and positivity, within the framework of social media. Participants completed measures of these components before and after simulating the creation of a social media profile for themselves 10 years after college graduation. A significant increase in perceived similarity to the future self from Time 1 to Time 2 was detected in a within-subjects test. The findings in this study are encouraging and may inform the development of interventions aimed at increasing future self-continuity in college students.

This purpose of this thesis study was to examine variables of the "War on Cancer" frame, loss-gain prime, and patient gender on treatment decision for advanced cancer patients. A total of 291 participants (141 females) participated in an online survey experiment and were randomly assigned to one of eight possible conditions, each of which were comprised of a combination of one of two levels for three total independent variables: war frame ("War on Cancer" frame or neutral frame), loss-gain prime (loss prime or gain prime), and patient gender (female or male). Each of the three variables were operationalized to determine whether or not the exposure to the war on cancer paradigm, loss-frame language, or male patient gender would increase the likelihood of a participant choosing a more aggressive cancer treatment. Participants read a patient scenario and were asked to respond to questions related to motivating factors. Participants were then asked to report preference for one of two treatment decisions. Participants were then asked to provide brief demographic information in addition to responding to questions about military history, war attitudes, and cancer history. The aforementioned manipulations sought to determine whether exposure to various factors would make a substantive difference in final treatment decision. Contrary to the predicted results, participants in the war frame condition (M = 3.85, SD = 1.48) were more likely to choose the pursuit of palliative care (as opposed to aggressive treatment) than participants in the neutral frame condition (M = 3.54, SD = 1.23). Ultimately, these significant findings suggest that there is practical information to be gained from treatment presentation manipulations. By arming healthcare providers with a more pointed understanding of the nuances of treatment presentation, we can hope to empower patients, their loved ones, and healthcare providers entrenched in the world of cancer treatment.

Diabetes is prevalent among the Latino population in the United States. Engagement in healthy dietary behaviors, especially as a young adult, is an effective means of reducing risk for diabetes. Previous psychological theories have demonstrated that health beliefs and perceived barriers influence engagement in such behaviors. This research investigated beliefs regarding risk for diabetes among the young, educated Latino population. Study 1 of this research sought to compare health beliefs and perceived barriers to barrier change in the young, educated Latino and European American populations. Latinos reported to have a higher perceived vulnerability to diabetes, but shared the belief in diet as the most important determinant of diabetes risk with European Americans. However, Latinos saw their diet as less malleable in their lives than did European Americans. Study 2 sought to replicate these findings and verify the existence of these beliefs. Young, educated Latinos' beliefs in the importance of diet yet a perceived lack of dietary changeability were confirmed. Furthermore, Study 2 evaluated the efficacy of health messages based in the principle of social proof in motivating health behavior change. Social proof, or social validation, describes the phenomenon in which people who see others similar to them engaging in a particular behavior are more likely to engage in that behavior. Latinos who were randomly assigned to receive a health message utilizing the principle of social proof to motivate healthy dietary changes were more likely to express a willingness to change their diet than those who did not receive such a message. These findings can inform the development of health campaigns seeking to promote healthy behaviors among young, educated Latinos.

Decades of research in cyberpsychology and human-computer interaction has pointed to a strong distinction between the online and offline worlds, suggesting that attitudes and behaviors in one domain do not necessarily generalize to the other. However, as humans spend increasing amounts of time in the digital world, psychological understandings of safety may begin to influence human perceptions of threat while online. This dissertation therefore examines whether perceived threat generalizes between domains across archival, correlational, and experimental research methods. Four studies offer insight into the relationship between objective indicators of physical and online safety on the levels of nation and state; the relationship between perceptions of these forms of safety on the individual level; and whether experimental manipulations of one form of threat influence perceptions of threat in the opposite domain. In addition, this work explores the impact of threat perception-related personal and situational factors, as well as the impact of threat type (i.e., self-protection, resource), on this hypothesized relationship.

Collectively, these studies evince a positive relationship between physical and online safety in macro-level actuality and individual-level perception. Among individuals, objective indicators of community safety—as measured by zip code crime data—were a positive reflection of perceptions of physical safety; these perceptions, in turn, mapped onto perceived online safety. The generalization between perceived physical threat and online threat was stronger after being exposed to self-protection threat manipulations, possibly underscoring the more dire nature of threats to bodily safety than those to valuable resources. Most notably, experimental findings suggest that it is not the physical that informs the digital, but rather the opposite: Online threats blur more readily into physical domains, possibly speaking to the concern that dangers specific to the digital world will bleed into the physical one. This generalization of threat may function as a strategy to prepare oneself for future dangers wherever they might appear; and indeed, perceived threat in either world positively influenced desires to act on recommended safety practices. Taken together, this research suggests that in the realm of threat perception, the boundaries between physical and digital are less rigid than may have been previously believed.

The current study examines the role that context plays in hackers' perceptions of the risks and payoffs characterizing a hacktivist attack. Hacktivism (i.e., hacking to convey a moral, ethical, or social justice message) is examined through a general game theoretic framework as a product of costs and benefits, as well as the contextual cues that may sway hackers' estimations of each. In two pilot studies, a bottom-up approach is utilized to identify the key motives underlying (1) past attacks affiliated with a major hacktivist group, Anonymous, and (2) popular slogans utilized by Anonymous in its communication with members, targets, and broader society. Three themes emerge from these analyses, namely: (1) the prevalence of first-person plural pronouns (i.e., we, our) in Anonymous slogans; (2) the prevalence of language inducing status or power; and (3) the importance of social injustice in triggering Anonymous activity. The present research therefore examines whether these three contextual factors activate participants' (1) sense of deindividuation, or the loss of an individual's personal self in the context of a group or collective; and (2) motive for self-serving power or society-serving social justice. Results suggest that participants' estimations of attack likelihood stemmed solely from expected payoffs, rather than their interplay with subjective risks. As expected, the use of we language led to a decrease in subjective risks, possibly due to primed effects of deindividuation. In line with game theory, the joint appearance of both power and justice motives resulted in (1) lower subjective risks, (2) higher payoffs, and (3) higher attack likelihood overall. Implications for policymakers and the understanding and prevention of hacktivism are discussed, as are the possible ramifications of deindividuation and power for the broader population of Internet users around the world.

Beliefs about change reflect how we understand phenomena and what kind of predictions we make for the future. Cyclical beliefs about change state that events are in a constant flux, and change is inevitable. Linear beliefs about change state that events happen in a non-fluctuating pattern and change is not commonplace. Cultural differences in beliefs about change have been documented across various domains, but research has yet to investigate how these differences may affect health status predictions. The present study addresses this gap by inducing different beliefs about change in a European-American college sample. Health status predictions were measured in terms of predicted likelihood of exposure to the flu virus, of contraction of the flu, and of receiving a flu vaccine. Most differences were observed among those who have a recent history of suffering from the flu. Among them, cyclical thinkers tended to rate their likelihood for exposure and contraction to be higher than linear thinkers. However, linear thinkers indicated that they were more likely to receive a flu vaccine. The different patterns suggest the possibility that cyclical beliefs may activate concepts related to cautionary behaviors or pessimistic biases, while linear beliefs may activate concepts related to taking action and exercising control over the environment. Future studies should examine the interplay between beliefs about change and the nature of the predicted outcome.