A Case Study in Marketing Microfinance in Greater Phoenix: Arizona Microcredit Initiative (AMI)
Description
This thesis examines the marketing efforts of Arizona Microcredit Initiative (AMI), a 501(c)(3) nonprofit run by Arizona State University students. The mission of AMI is to empower and education underserved entrepreneurs in greater Phoenix through microloans up to $5,000, free consulting and free business education workshops. Included is an analysis of past marketing efforts, research on potential solutions and recommendations for future marketing strategy.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-12
Agent
- Author (aut): Nichols, Elizabeth
- Thesis director: Shockley, Gordon
- Committee member: Geiger, Karen
- Contributor (ctb): School of Mathematical and Statistical Sciences
- Contributor (ctb): Department of Economics
- Contributor (ctb): Walter Cronkite School of Journalism and Mass Communication
- Contributor (ctb): School of International Letters and Cultures
- Contributor (ctb): W. P. Carey School of Business
- Contributor (ctb): Barrett, The Honors College