The action research was inspired by the current trend of international student enrollment in the U.S. Through a mixed-methods approach, the action research explored the effective ways for a higher education institution in the U.S. to utilize WeChat service account as a marketing and communication tool to influence the behavioral intentions of prospective international students from China to apply for admissions to the institution. Through the four data sources of qualitative interview, document analysis, focus group interview, and quantitative survey, both quantitative and qualitative data were collected and analyzed for findings to answer the research questions. Specifically, content provided on an institution’s WeChat service account should be relevant to the Chinese student population and up-to-date, and incorporate diverse modalities and creative digital assets. In addition, an institution’s WeChat service account should engage followers through interactive approach, and establish a landing page that is easy for followers to navigate. In terms of the impact of WeChat service account, it has been found that an institution’s WeChat service account may impact students’ behavioral intentions to apply for admissions to the institution both directly, and indirectly through influencing the students’ impressions of the institution and the opinions of their important others.

This paper is about youth leadership development in the context of South Sudan. Youth in South Sudan face numerous and complex challenges that prevent them from realizing their potential and contributing to the creation of peace, stability, and prosperity for themselves and their communities. Obstacles include, but are not limited, to poor quality and lack of access to education programs, increasing youth unemployment, the involvement of youth in the ongoing inter- and intra-ethnic conflicts, and the exclusion of youth from participating in meaningful and productive community activities. The presence of these challenges calls for programs that are informed by youth leadership development theory, research, and practice. In this paper, I present a review of scholarly literature on leadership theories pertinent to social change and youth development. I also conduct a study on three existing youth leadership development projects. Furthermore, I use the literature review and three case studies to draw design principles and curricular guidelines to inform a youth leadership program that I intend to establish in South Sudan. This draft framework will support my future initiative in facilitating programs that are designed to empower youth to achieve personal goals, while equipping them with the capacity to critically analyze and solve complex social problems. The road map towards the future program will also involve the identification of key partner institutions and organizations that can potentially support in designing and implementing the future project.