Circular Packaging Business Proposal for Isagenix International
Description
This proposal lays out the business case for Isagenix International to adopt circular packaging that is compatible with the circular economy. I first give a brief background on plastic packaging and the environmental risks that go along with it. After explaining how a linear economy is unsustainable, I introduce the concept of a circular economy. I then explain the competitive advantages that Isagenix can gain over its competitors from pursuing circular or sustainable packaging, and provide a benchmarking analysis of other companies’ sustainable packaging goals. After establishing the reasons that Isagenix should pursue this initiative, I go into an explanation of how Isagenix should design packaging for circularity and educate consumers on how to recycle their packaging products. Lastly, I propose my three recommendations for action that Isagenix should start with to begin transitioning all of their packaging to be circular.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2019-05
Agent
- Author (aut): Patel, Tanvi
- Thesis director: Dooley, Kevin
- Committee member: Cloutier, Scott
- Contributor (ctb): Department of Supply Chain Management
- Contributor (ctb): School of Sustainability
- Contributor (ctb): Barrett, The Honors College