Circular Packaging Business Proposal for Isagenix International

This proposal lays out the business case for Isagenix International to adopt circular packaging that is compatible with the circular economy. I first give a brief background on plastic packaging and the environmental risks that go along with it. After explaining how a linear economy is unsustainable, I introduce the concept of a circular economy. I then explain the competitive advantages that Isagenix can gain over its competitors from pursuing circular or sustainable packaging, and provide a benchmarking analysis of other companies’ sustainable packaging goals. After establishing the reasons that Isagenix should pursue this initiative, I go into an explanation of how Isagenix should design packaging for circularity and educate consumers on how to recycle their packaging products. Lastly, I propose my three recommendations for action that Isagenix should start with to begin transitioning all of their packaging to be circular.