The On Par Golf team loves and respects the fulfilling game of golf and understands the positive impact it can make in the lives of others. With this in mind, On Par Golf strives to ensure golf ball equipment cost is not a deterrent of play and the game is accessible to all who wish to enjoy it. To better meet this objective, On Par Golf’s competitive differentiation strategy plan serves as a short-term strategic operational plan to determine business best practices and future courses of action. This plan is designed to be quantifiable and versatile to the changing business environment. Over the next three to five years, On Par Golf will be continuing in its growth stage in the business lifecycle, rapidly expanding to support annual volumes by 2022. This document focuses on two major business functions: Supply Chain and Marketing. Each initiative is designed to address specific challenges and create opportunities for improvement in their respective categories to better position On Par Golf for future competitive success. After a variety of internal and external analyses as well as competitive benchmarking, unique approaches were developed for On Par Golf to use to grow its market share and presence. As a result, this strategy determined new methods of demand creation for competitive differentiation and refines the demand fulfillment process for On Par Golf to better serve emerging customer needs.