Inclusion of diverse talent in the field of public accounting has been highly prioritized by the profession since the late 1960s. In seeking to acquire racially/ethnically diverse talent in addition to an expanding set of identities (e.g. veterans, people with disabilities, LGTBQ+, and various backgrounds contributing to “diversity of thought”), Big Four Public Accounting firms have taken on more operational ownership of their Diversity and Inclusion programming. We conducted interviews with D&I program facilitators and surveyed Accounting and Finance students at Arizona State University to assess whether these programs align with students’ outlooks and are being properly presented to enhance awareness. The uniformity across the Big Four’s D&I program structures, the persistence in competition among them in relation to talent acquisition and retention, and students’ lack of awareness relating to program timing and existence lead us to conclude that efforts in improving diversity and inclusion in Big Four Public Accounting are most effective when the Big Four act collectively