Our Idea: As a team of engineers, two in the engineering field and one in computer science and software development, we wanted to find a way to put these skills to use in our company. As we did not have a revolutionary idea to build our own product, we wanted to base our company on the assumption that people have great ideas and lack the ability to execute on these ideas. Our mission is to enable these people and companies to make their ideas a reality, and allow them to go to market with a clean and user friendly product. We are using our skills and experience in hardware and device prototyping and testing, as well as software design and development to make this happen. Implementation: To this point, we have been working with a client building a human diagnostic and enhancement AI device. We have been consulting on mostly the design and creation of their first proof of concept, working on hardware and sensor interaction as well as developing the software allowing their platform to come to life. We have been working closely with the leaders of the company, who have the ideas and business knowledge, while we focus on the technology side. As for the scalability and market potential of our business, we believe that the potential market is not the limiting factor. Instead, the limiting factor to the growth of our business is the time we have to devote. We are currently only working with one client, and not looking to expand into new clients. We believe this would require the addition of new team members, but instead we are happy with the progress we are making at the moment. We believe we are not only building equity in business we believe in, but also building a product that could help the safety and wellness of our users.

The mission of EZ-Sit is to alleviate pain and increase comfort by creating a product that allows users to put their feet up when sitting for long periods of time. This product will connect to any single-stem office chair with ease and will provide users with the ability to put their feet up whenever and wherever they work. Our goal is to empower individuals to pursue their goals without the hindrance of discomfort that comes with sitting for extended periods of time. At EZ-Sit we believe that no one’s productivity should be impeded due to the pain caused by a sedentary work life. We hope that this product will bring about physical well-being in the workplace so individuals can focus on the day ahead of them.

Concero Partners is committed to pioneering innovative capital solutions in emerging markets, with a strategic focus on Latin America. By leveraging a state-of-the-art online brokerage platform, Concero Partners aims to democratize access to global capital for small to mid-sized businesses in Chile and Brazil, enhancing financial transparency and fostering economic growth. At the heart of our mission is bridging the capital accessibility gap and simplifying transactions by collaborating with regional audit firms to standardize financial reporting, enhance market transparency, and make businesses more attractive to global investors. Beyond facilitating financial transactions, our broader goal is to stimulate economic growth by creating a more interconnected, efficient, and robust M&A ecosystem.

This report chronicles the journey of Julia Chiavaroli, Mira Camunez, Katherine Schiller, and Siddharth Somani through the Founder's Lab program, leading to the creation of INEZ, an organic, all-natural beauty brand specializing in hair care products. Motivated by a shared dedication to health and wellness, the founders embarked on a collaborative path, eventually converging on the concept of crafting a natural hair care solution. Rooted in comprehensive ingredient research and product development, INEZ emphasizes purity and nature, reflected in its earthy aesthetic and western influence. The branding strategy encompasses a distinct color palette, whimsical font, and the slogan "Rustic Roots." Targeting both women and men, the marketing strategy prioritizes online presence, especially on Instagram, complemented by plans for local event engagement. Pricing strategy is informed by market demand and unit economics considerations, with products priced at $19.99. Customer discovery efforts, including surveys, have shaped product development and pricing decisions, aligning INEZ with customer preferences for sustainability and organic ingredients. Through meticulous planning and execution, the founders have established INEZ as a promising venture at the intersection of health, beauty, and sustainability.

This report chronicles the journey of Julia Chiavaroli, Mira Camunez, Katherine Schiller, and Siddharth Somani through the Founder's Lab program, leading to the creation of INEZ, an organic, all-natural beauty brand specializing in hair care products. Motivated by a shared dedication to health and wellness, the founders embarked on a collaborative path, eventually converging on the concept of crafting a natural hair care solution. Rooted in comprehensive ingredient research and product development, INEZ emphasizes purity and nature, reflected in its earthy aesthetic and western influence. The branding strategy encompasses a distinct color palette, whimsical font, and the slogan "Rustic Roots." Targeting both women and men, the marketing strategy prioritizes online presence, especially on Instagram, complemented by plans for local event engagement. Pricing strategy is informed by market demand and unit economics considerations, with products priced at $19.99. Customer discovery efforts, including surveys, have shaped product development and pricing decisions, aligning INEZ with customer preferences for sustainability and organic ingredients. Through meticulous planning and execution, the founders have established INEZ as a promising venture at the intersection of health, beauty, and sustainability.

Social Loafers Bakery is an international bread bakery aimed to introduce ASU students and faculty to breads that one would likely not be able to find at their local grocery store or bakery. Tempe does not have a wide array of bread specific bakeries, and as a result, opening an international bread bakery would help differentiate us from our competition. Through the Founders Lab program, we were able to gather data through several tabling events and taste-tests to help curate a lineup of breads that out target audience would be interested in. In this report, we delve into our research, key findings, and the transformative experiences that shaped our venture during the Founders Lab program.

This report chronicles the journey of Julia Chiavaroli, Mira Camunez, Katherine Schiller, and Siddharth Somani through the Founder's Lab program, leading to the creation of INEZ, an organic, all-natural beauty brand specializing in hair care products. Motivated by a shared dedication to health and wellness, the founders embarked on a collaborative path, eventually converging on the concept of crafting a natural hair care solution. Rooted in comprehensive ingredient research and product development, INEZ emphasizes purity and nature, reflected in its earthy aesthetic and western influence. The branding strategy encompasses a distinct color palette, whimsical font, and the slogan "Rustic Roots." Targeting both women and men, the marketing strategy prioritizes online presence, especially on Instagram, complemented by plans for local event engagement. Pricing strategy is informed by market demand and unit economics considerations, with products priced at $19.99. Customer discovery efforts, including surveys, have shaped product development and pricing decisions, aligning INEZ with customer preferences for sustainability and organic ingredients. Through meticulous planning and execution, the founders have established INEZ as a promising venture at the intersection of health, beauty, and sustainability.