New Leaf was founded with the mission to address the environmental, health, and sustainability consequences of paper production today. We explored the sourcing and foundations of paper needs, supporting our assumption that paper can be created from agricultural waste. We solidified a business plan using agricultural waste after considerable sourcing research and expert and consumer input. We determined that forest foliage, a potential fire hazard, could be sourced from national forests and used to make alternative paper as well as contribute to sustainability efforts.

New Leaf was founded with the mission to address the environmental, health, and sustainability consequences of paper production today. We explored the sourcing and foundations of paper needs, supporting our assumption that paper can be created from agricultural waste. We solidified a business plan using agricultural waste after considerable sourcing research and expert and consumerism input. We determined that using forest foliage that is a potential fire hazard from a national forest could be used as a source to make alternative paper as well as contribute to sustainability efforts.

Sun Stop Solar, is a solar module development and manufacturing company that utilizes a unique class of materials, perovskites, as the solar cells’ absorption layer. Perovskites are a unique class of compounds with some perovskites being able to absorb photons and excite electrons to create current. Sun Stop Solar plans to initially begin by developing the foundational technological patent for our perovskite-based single-junction solar cells. Sun Stop Solar plans to initially begin by first having a patent set up, then licensing our patent to a manufacturer, and slowly building towards manufacturing our own solar modules.

Habitual Health is a holistic health firm meant to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices including diet, fitness, and cooking. The combination of our strengths and complements to weaknesses puts the firm in a strong position to garner market share and provide value to our company. Throughout on-campus research, the team found that the average Arizona State University student does not feel that they have the sufficient means to be healthy, which is a huge misalignment that prevents the average ASU student from living a healthy lifestyle. This is where Habitual Health comes in, we are going to bridge the gap between the lack of information about healthy initiatives and the implication that living a healthy lifestyle is too expensive, difficult, and time consuming. Habitual Health is a paid platform where ASU students can go to access fitness plans, recipes, topical discussions and analysis, and other health related resources. The product we have established is an interactive, user-friendly website that includes various healthy recipes, nutritional tips and habits, and physical exercise routines. Our data is based on running the website from 01/20/2023 - 03/01/2023. Our company's value proposition is that students’ health would benefit long-term from our platform's resources. We have targeted the ASU Greek Community, which includes roughly 6% of the ASU population.1 We tested our product within the Greek community because of the tight knit nature of the community, as well as the communal kitchen system in the Greek Leadership Village making it harder for those individuals to cook for themselves. We expect to see a revamped community within the GLV, causing a positive impact across the entire campus.

Honored Brow is a local, non-profit, start-up business that specializes in brow lamination and lash lifts with tinting services. The business is founded and operated by four students enrolled in Arizona State University, Barrett, The Honors College. Honored Brow’s mission, through the thesis project, is to connect and provide brow and lash services to enhance natural beauty and empower women. To positively impact the community, Honored Brow is partnering with Dress for Success Phoenix, a nonprofit organization that empowers women to achieve economic independence by providing a network of support, professional attire, and the development tools needed to help them thrive in work and in life. All proceeds raised will be donated to Dress for Success Phoenix to help them in their endeavors. Honored Brow’s target market is Arizona State University sorority members within the Greek Leadership Village, but services will be available to anyone who seeks lamination or lift services. The company exhibits a competitive advantage because the products and services extended are highly rated and certified while still being offered at an affordable price for their target market. The focus is not on making the most revenue per service, but rather on creating relationships and retaining clientele by helping make women feel good about themselves. Honored Brow’s marketing channels include an Instagram page that will feature completed services and testimonials, the Honored Brow website to schedule a service, presentations at sorority chapters, and tabling at the Greek Leadership Village to promote the business. Vista Del Sol will be used to perform the services. The thesis team has a diversified skill set and is well-positioned to succeed in the business endeavor. Two team members certified in brow lamination, lash lift, and tinting will perform the service. One team member will keep track of finances, while the other team member will oversee the website development and scheduling. The team sees great potential in the project as one of the team members has previously run an eyelash company and all proceeds will go toward a great cause.

Honored Brow is a local, non-profit, start-up business that specializes in brow lamination and lash lifts with tinting services. The business is founded and operated by four students enrolled in Arizona State University, Barrett, The Honors College. Honored Brow’s mission, through the thesis project, is to connect and provide brow and lash services to enhance natural beauty and empower women. In an effort to positively impact the community, Honored Brow is partnering with Dress for Success Phoenix, a nonprofit organization that empowers women to achieve economic independence by providing a network of support, professional attire, and the development tools needed to help them thrive in work and in life. All proceeds raised will be donated to Dress for Success located in Phoenix, Arizona to help them in their endeavors.

Honored Brow is a local, non-profit, start-up business that specializes in brow lamination and lash lifts with tinting services. The business is founded and operated by four students enrolled in Arizona State University, Barrett, The Honors College. Honored Brow’s mission, through the thesis project, is to connect and provide brow and lash services to enhance natural beauty and empower women.

Chutneys are a form of Indian condiment that can be made in many different flavors and paired with various foods. However, the availability of chutneys in the United States is very limited and many people have not tried them before. With this observation in mind, we founded A2Z Chutneys, which is a business that aims to distribute a variety of organic and locally produced chutneys. Through the Founders Lab program, A2Z Chutneys was created and research was conducted to justify the viability of our business. We were able to gather and interpret data from potential customers, which allowed us to identify a target market. Additionally, time was spent identifying and creating a variety of authentic and unique chutneys that have proven to be desired. This report demonstrates and outlines the feasibility of A2Z Chutneys in providing unique and desirable flavors to the population.

Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and seminars on brand awareness at ASU, and then offer classes and consulting to small-businesses who are looking to expand their online brand awareness. The content that we focus on compromises many different aspects of digital media marketing: platform specific algorithms, trends, digital media content creation (such as Photoshop and Canva), influencer brand deals and sponsorships, and influencer consultations. With MITDA, ASU students and small businesses have the opportunity to hop on quick trends, build a marketable brand to Generation Z, and learn how to stay relevant in the new marketing world of influencers and content creators.