My thesis will revolve around the ideology and sociology of the sneaker brand and it particular, basketball sneakers. The mega sneaker superpower Nike and the under dog of Under Armour have shoes they want to sells and consumers they want to buy them. I will discuss how the advertisement are used and implanted but both Nike and Under Armour. The two points of references from each company will be LeBron James, Nike, and Stephen Curry, Under Armour. Both basketball players have signature shoes and are undoublty the NBAs most relevant players this past season. The two players just so happened to face off against each other in the NBA finals, which enhanced the marketing potential for both companies. Thus, the advertisements for these and their shoes would have been its peak trying sway consumers to either side. Nike and Under Armour both ploy attempts in creating marketing material to attract their consumer base. The Thesis will look at why sneakers have become a social trend and high commodity. I will look at how pop culture and psychological diseases play a roll in the consumers' choice to purchase either shoe. The work as a whole will attempt to bring forth some revitalizing information on today's sneaker culture. Research was limited, however with the information to conduct this thesis, the thesis should spark interest in a new research related field. Thus, bringing forth a new renaissance in today's culture; the Sneaker Life.

The purpose of this thesis is to examine the relationship between mental illness and capitalist consumer society. Many Americans are suffering from mental illness and there has to be something causing it besides a chemical imbalance in the brain. A capitalist society creates a set of expectations that conflict with human desires. The thesis takes a historical, economical, and psychological approach to answering the following question: Does a capitalist society make its citizens mentally sick? A brief history of capitalism over the past century is discussed, as well as a more in depth look at capitalism and the creation of neoliberalism during the 1980s. The psychological effects capitalism has on human beings is discussed for the majority of the thesis and focuses on ideas from the 1950s as well as the early 2000s. To show the effect capitalism has on modern day society, an analysis of a psychopharmaceutical drug commercial is given. The concluding thoughts attempt to offer solutions to the problems of human unhappiness in a consumer culture.

The source of governmental power is the Zizekian sublime object of ideology. This object is composed of demands that are enforced by a force that is vast and powerful beyond comprehension. It is the Lacanian Symbolic Order enforced by the fear of castration by the Other. The evolution of government is characterized by the use of more subversive power mechanisms. The more subversive these mechanisms, the more they resemble the Symbolic Order and the greater their effectiveness. Marx outlines a progression of governmental structures. At each point of change, there is great unrest amongst the population. In this way, unrest and protest are indicative of a need for the change i.e., protest is a symptom of a system in need of revolution. There is a growing sense of unrest, particularly in the United States, characterized by growing participation in protest movements. The government is oftentimes responding with violence, a sign that the rules of its sublime object are failing to do their job. Thus, there must be a substitution for the current sublime object. Existentialist humanism seems to be the best substitution available because it promotes the safe release of instinctual drives while still promoting social cohesion. Humanism values all parts of the human condition and recognizes that human shortcomings are simply a fact of life. Recognition of peoples' tendency to fail and to later overcome these failures is a failsafe built into the new sublime object, thus preserving civil society in a way that religion or neo-liberal ideas cannot.

I will examine the relation between techne and virtue as it appears in Plato‘s dialogues and suggest that in order to adequately confront our greatest political and social challenges our understanding must move beyond mere scientific and technical knowledge and our practices must move beyond the political art taught by Gorgias and Protagoras. It is my belief that the Platonic conception of virtue and the political art that aims toward that conception of virtue offer a paradigm that can help remedy today‘s arguably technocratic political condition. I begin this work by exploring the nature of techne as it was understood in ancient Greece, and arguing (contra Irwin) that Plato did not hold a technical conception of justice. Whereas each techne establishes an eidos (idea, form, blueprint) in advance, which can be clearly known and uniformly applied in each particular case, I argue that Plato‘s conception of justice leaves all substantive content to be filled out in each concrete situation, precluding the possibility of the anticipatory disposition that techne affords and demanding a certain degree of deliberation in each situation, with attention paid to the unique aspects of each particular set of circumstances. I argue that this conception of justice informs Plato's notion of a "political art" and suggest that this art requires constant attention to the unique attributes of each particular situation in which we find ourselves, and that the pre-interpretive prejudice of many modern ideologies and political-economic perspectives hinders our ability to see the particularity in each situation and thereby reduces our capacity for achieving justice in the historically-situated, concrete moment within which we always must act.

Friendship between males have grown stronger throughout the last 20 years thanks to the production of buddy and bromance films. These movies have started to separate themselves from labels like gay and straight. Feelings are no longer foreign and inaccessible to men, and this has led them to a greater understanding of themselves. Man is currently on the road that woman has been on for many years, that being of close knit friendships that resemble homosexual relationships; and even though this mimicry (or rather appropriation) has come at a much later time, man is now closer than ever to the tipping point for a new masculinity. Through philosophy, sociology, gender studies, social theory, psychoanalysis, and pop culture (specifically film and television) this paper reveals what bromance has already done and could potentially do for man and eventually for humanity.

Theory has often been historically characterized as lacking pragmatisms and action necessary for social change. Thus, as this challenge between pragmatists and theorists continues to exist, this project attempts to disclose a manner in which we may alter this conflict by reinterpreting theory, poetry, and philosophy as active political moments of resistance that fundamentally change our ethical relationship with language and consequently to others. This thesis recognizes that dire political situations of social injustice require a more materialistic and sociological analysis in order to achieve structural reform for marginalized groups. However, this work attempts to show how an ethical relationship with theory, poetry, and philosophy is requisite to cultural and material change, as these meditative ways of thinking hold a stake in the overall discussion of social progress as well.