This project seeks to investigate the ways in which the W.P. Carey School of Business, at Arizona State University, can improve student retention and engagement efforts. The analysis is being completed through an audit of the business school's current efforts towards student engagement, an examination of the internal and external environments of business schools across the nation, and a review of scholarly data/research on student retention risk factors and methods for improving engagement. The study highlights what exactly contributes to the success of the W.P. Carey School of Business, concluding with recommendations for how its engagement and retention efforts can be further improved to continue to serve students at a nationally ranked level.

ASU's international student population has been growing exponentially in the last few years. Specifically, the fastest growing group has been international students from China. However, many of these students are arriving with inaccurate expectations of life at an American university. Furthermore, prospective students in China that have a desire to attend school in the U.S. are struggling to find a university that is affordable and respected. There is a huge opportunity for ASU to reach this market of students and increase their enrollment of international Chinese students. Our project aimed to create advertisements of ASU that target international Chinese students and their parents. The purpose of our project is to provide inspiration that ASU can utilize to create a professional marketing campaign to target this population of potential students.

This thesis will examine the recruitment process of educated millennials coming from four-year institutions to their first job out of college. When referring to millennials throughout my research, I am specifically focusing on current college graduates in order to better relate to my own experiences as a soon-to-be-graduate seeking a job. I will examine the various recruiting techniques, i.e. channels to connect with graduates, and the hiring and interview process as a whole. This thesis will also discuss the challenges and differences of recruiting millennials versus other generations. It will also discuss the latest trends in college and early talent recruiting. In order to do this, I conducted a number of in-depth interviews with recruiters and hiring managers from various companies that recruit heavily from Arizona State University (ASU), in order to determine what these companies have done to be successful among young college graduates. I aimed to identify the specific techniques that these companies use to connect with recent college graduates, what skills these firms are looking for, and what the hiring process looks like for new millennial employees. I also conducted an extensive online literature search about recruiting educated millennials in the workforce, and I used that information as a basis to form my interview questions. The interviews were meant to confirm or deny that research, but the interviewees also revealed many new trends and insights. I hope that this information will be beneficial not only to college seniors seeking first-time employment, but also to other companies who feel that they are struggling to capture young talent.

Since 1994, the Performance Based Studies Research Group at Arizona State University has utilized an approach to industry called Best Value (BV). Since its origin, this approach has been used in 1860 tests creating $6.4 billion dollars of projects and services delivered, at a customer satisfaction rating of 95%. Best Value (BV) is rooted in simplicity, and seeks to help organizations hire experts, plan ahead, minimize risk, optimize resources, and optimize resources. This is accomplished largely through the use of a tool the PBSRG calls the Kashiwagi Solution Model (KSM). Kashiwagi Solution Models can be used across every industry from construction to Wall Street to help achieve sustainable success in what is perhaps the most efficient and effective manner available today. Using Best Value (BV) and the Kashiwagi Solution Model (KSM), the author identified groups on Wall Street and throughout the world who deal in a unique entity called "Over-The-Counter (OTC) Derivatives". More specifically, this paper focuses on the current status and ramifications of derivative contracts that two parties enter with the sole intention of speculating. KSMs are used in Information Measurement Theory, which seeks to take seemingly complex subjects and simplify them into terms that everyone can understand. This document uses Information Measurement Theory to explain what OTC derivatives are in the simplest possible way, so that little prior knowledge of finance is required to understand the material. Through research and observation, KSMs can be used to identify the characteristics of groups who deal in OTC derivatives, which contributed to the financial crisis in 2008 and have grown in size and complexity. This document uses dominant information in order to see the potential problems within the OTC derivatives market from 30,000 feet, and offer solutions to those problems. Keywords: simplicity, best value approach, identify characteristics, dominant information

For decades, firms and individuals have utilized written documents to aid in the negotiation of, and completion of, business transactions. One such document is known as a "letter of intent." A letter of intent is often in the form of a letter that serves to evidence preliminary discussions and aid in negotiations between parties. They are generally intended to be "non-binding," meaning neither party will be bound by terms or conditions set forth in the letter of intent unless formal documents are later prepared and executed by the parties. Letters of intent take myriad forms and names, such as "memorandum of understanding," "proposal letter," and "letter of interest." They have been used in many areas of business, including finance, real estate, and supply chain management. Parties often choose to use a letter of intent for varied benefits it may provide, memorializing preliminary discussions, establishing a timeline for negotiations, seeing whether there are any "deal breakers" among terms being proposed, confirming that a party is serious about a deal, or putting moral pressure on the other party to continue negotiations. However, letters of intent carry with them a significant level of risk, which raises the question of whether or not they should be used at all. Many of the risks associated with the use of a letter of intent stems from the potential for a court to find that a letter of intent constitutes a binding agreement, or creates a duty of the parties to continue negotiations in good faith. Parties to a letter of intent may later disagree as to whether they intended all of the terms, or a particular provision, to be legally binding and enforceable, resulting in legal action. Even if a court finds that a letter of intent does not constitute a binding contract, a party may be able to recover damages under a number of legal theories, such as breach of a duty to negotiate in good faith or promissory estoppel. The use of letters of intent is therefore risky, and ultimately, the risks may outweigh the benefits of utilizing letters of intent. This thesis studies the types, uses, benefits, and risks associated with the use of letters of intent, including an examination of statutes and cases that have been applied by courts in disputes surrounding their use. Ways to mitigate the risks of use are also examined including simple practices such as not signing a letter of intent and using a separate document for any terms which must be binding, such as a "no shop" clause. A proposed legislative solution is also discussed that would prevent letters of intent not explicitly intended to be binding and meeting statutory requirements from being enforced in court, thereby substantially reducing the risks associated with the use of letters of intent.

Cultural perpetuation is the ongoing process of celebrating a culture, which allows for continual life to be blown into the culture. This paper explores the reasoning behind the facilitation of a luʻau, which is one way to perpetuate Polynesian culture. This work finds significance particularly on the ASU Tempe campus because of the lack of such an event. There is a heavy focus on the Hawaiian context, which provides motivation for cultural perpetuation. Findings in working with the Hawaiʻi Pacific Islander Club at ASU then support the practicality of a luʻau and its future implications.

This project aims to better understand aggression in a cooperative social system, specifically within the ant species Pogonomyrmex Californicus. The queens of some populations of these ants form cooperative associations of unrelated queens during nest foundation, while others prefer to form solitary nests and may show aggression towards unwanted nest mates. Because it is difficult to collect large amounts of data from a wild population and laboratory environments cannot capture the scale of nature, we created a computer simulation based on data collected in the lab and the field that emulates the life cycle of this species of ants. By manipulating behavioral and environmental conditions and observing the results we were able to better understand the advantages and disadvantages of showing aggression in this cooperative social system.

Research has indicated that, with the rise of the digital age, social ability, emotional maturity, and the capability to empathize have decreased significantly in the newer generations (Generation X and Millenials) compared with previous generations. The primary purpose of this thesis was to discover a way to counteract the negative effects of constant screen-time with a space that encourages face-to-face interactions while also contributing monetarily to the community by which it is surrounded.
This thesis explores the viability of the creation of a board game café in downtown Phoenix that would donate a percentage of its profits to local charities and other initiatives for the improvement of the Phoenix area. Using a combination of different entrepreneurship and business model templates, fourteen questions were answered to complete the business model, including questions about resources and partnerships necessary for the venture’s success in addition to what the cost structure and revenue streams would look like. These fourteen questions make up the fourteen different parts of the Lean Launch Business Model Canvas, the template primarily used for the display of the final business model. The business model canvas undergoes “cycles” – that is, different drafts of the canvas are created and added to or modified as needed. This particular business model canvas underwent as many as 15 cycles before becoming finalized and receiving approval.
The completion of the business model canvas invites speculation about its actual viability, bringing up questions about financing, projected sales, and the length of the venture’s future. “Pivots,” modifications of the business model to either increase revenue or decrease costs, are also explored at this point. While this particular business idea does have a sustainable competitive advantage in the Phoenix area as a first mover, it would be unwise to pursue the idea further, as the costs are far too high and the required activities far too numerous to outweigh the revenues and benefits. In addition, it would be difficult to obtain funding at a reasonable interest rate for a venture with such a high risk of failure. In this case, a pivot was considered that eliminated nearly all costs and risk, while still relying on a very similar revenue stream. This pivot suggested a far simpler and more economical way of accomplishing the original goal of bettering the Phoenix metro community and giving customers the chance to rediscover in-person communication.

Duckponics is an unconventional form of aquaponics that has recently been implemented by a small community in Washington State as an experiment in sustainable methods of food production. The community created the Duckponics system to test the possibility of using the waste of ducks present on the farm to fertilize crop plants. This research paper examines aspects of the nitrogen cycle within this system to determine the efficacy of nitrogen removal by plants and microbes. More specifically, the research examines (1) the microbial activity occurring in selected beds of the system, (2) the ability of hydroponic grow beds to retain inorganic nitrogen, and (3) how periodic flushing of the system affects nitrogen retention. Water data was collected in all system tanks using aquarium test strips, but water samples were collected for flow injection analysis in (1) one of the grow beds, (2) the duck pond, and (3) a control bed with no plants but filled with gravel and inoculated with the same bacteria from the grow bed. Samples were then analyzed for ammonia (NH4+-N) and combined nitrite and nitrate (NOx-N) concentrations. The results show that the treatment type (control, duck pond, or grow bed) was a significant (p<0.05) predictor of NH4+-N, NOx-N, and total inorganic nitrogen (TIN) in the porewater of the treatment beds. The grow bed was found to have 100% removal of TIN, whereas the control had 0% TIN removal (195% increase). Timing of the sample in relation to the flushing events was a moderately significant predictor of TIN, NH4+-N and NOx-N in the duck pond (p = 0.07 for TIN, p = 0.12 for NH4+-N, p = 0.11 for NOx-N), with an overall decrease in TIN after flood pulses. NH4+-N concentrations at the inlet and outlet were found to be significantly different in the grow bed (p=0.037), but not the control, and moderately significantly different (p<0.15) for NOx-N and TIN in the grow bed (p=0.072 for NOx-N, p=0.075 for TIN), but significant for the control (p=0.043). These findings show evidence of nitrification in the grow bed and control, plant presence significantly contributing to nitrogen removal in the grow bed, and some hydrologic flushing of NOx-N out of the duck pond during pump cycles.

This thesis focused on verifying previous literature and research that has been conducted on different spherical objects. Mainly, verifying literature that examines both how surface roughness contributes to the overall drag and how wake turbulence is affected by different surface roughness. The goal of this project is to be able to capture data that shows that the flow transition from laminar to turbulent occurs at lower Reynolds numbers for a rough spherical object rather than a perfectly smooth sphere. In order to achieve this goal, both force balance testing and hot-wire testing were conducted in the Aero-lab complex in USE170. The force balance was mounted and used in the larger wind tunnel while the hot-wire probe was mounted and used in the smaller wind tunnel. Both of the wind tunnels utilized LABVIEW software in order to collect and convert the qualitative values provided by the testing probes and equipment. The two main types of testing equipment that were used in this project were the force balance and the hot-wire probe. The overall results from the experiment were inconclusive based on the limitations of both the testing probes and the testing facility itself. Overall, the experiment yielded very limited results due to these limitations.