This report chronicles the journey of Julia Chiavaroli, Mira Camunez, Katherine Schiller, and Siddharth Somani through the Founder's Lab program, leading to the creation of INEZ, an organic, all-natural beauty brand specializing in hair care products. Motivated by a shared dedication to health and wellness, the founders embarked on a collaborative path, eventually converging on the concept of crafting a natural hair care solution. Rooted in comprehensive ingredient research and product development, INEZ emphasizes purity and nature, reflected in its earthy aesthetic and western influence. The branding strategy encompasses a distinct color palette, whimsical font, and the slogan "Rustic Roots." Targeting both women and men, the marketing strategy prioritizes online presence, especially on Instagram, complemented by plans for local event engagement. Pricing strategy is informed by market demand and unit economics considerations, with products priced at $19.99. Customer discovery efforts, including surveys, have shaped product development and pricing decisions, aligning INEZ with customer preferences for sustainability and organic ingredients. Through meticulous planning and execution, the founders have established INEZ as a promising venture at the intersection of health, beauty, and sustainability.

This thesis paper outlines Nova-six company, an honors thesis project conducted through the Founder’s Lab program at Arizona State University. Nova-six is a multimedia company centered around the space industry. Nova-six’s mission is to ignite Generation Z’s passion for space by reimagining it through the lens of contemporary culture. To this end, Nova-six has developed its brand to be a space-themed streetwear, pop art, and entertainment venture. Through its innovative approach, Nova-six aims to transform the space industry's narrative, making it a central part of today's cultural conversations and inspiring a new generation to explore the final frontier.

This project details my journey as an entrepreneur and the business plan for my current venture, White Trash Storage. It is a low-cost alternative to traditional self-storage. The thesis starts with my journey to developing the business as well as my recognition of the problem the business solves; it then details the business plan of WTS and ends with a discussion and next steps.

Levels of chronic stress in the United States related to work culture and working environments is a widely dealt with issue that is taking a toll on factors such as mental health and physical well being. High levels of stress can lead to issues such as headaches, high blood pressure, weight gain or damage to the immune system. Due to adults in the United States spending roughly eight hours a day, five days a week in their workspaces, it is relevant to investigate designing a space tailored to the way humans interpret their emotions and feelings about the surrounding environment: through the five senses - sight, sound, smell, taste, and touch. Findings suggest that there is potential to lower chronic stress levels by gaining a better understanding of the senses and how different stimuli affect the stress response and how those can be applied to the workspace.

Hybrid schedules have become a popular mode of learning during the last decade as new classroom technologies have emerged. Universities have utilized online learning as a format to include more accessibility, especially after the COVID-19 pandemic. College students are often given the option of choosing different learning modalities when scheduling courses. The objective of this study is to determine how multi-modal schedules impact preference, motivation, and learning. Fifty undergraduate students at Arizona State University were asked several questions pertaining to their academics. These included the types of courses they have taken in the past year, their motivation to learn in these modalities, and how they think they retained the information from their courses. Participants showed much higher motivation and learning within in-person classes, but an overall higher satisfaction for multi-modal schedules. These results show that Arizona State University should make an effort to increase student motivation for online and asynchronous classes, in addition to adding a variety of learning modes that best accommodate undergraduate students and their needs.