ABSTRACT Upon joining Arizona State University in July 2017, the author, a registered architect, inherited the oversight of the University Project Design Guidelines. During the following four years, revisions were made to the Project Design Guidelines and implemented for ongoing and future new construction and renovation work at all five Arizona State University campuses. During this time, it became evident that many projects were not following guidelines resulting in costly rework, or hastily submitted variance requests to avoid or replace the design guidelines, typically during, versus prior to, construction. Tracking of these variance requests began in Summer 2020 identifying some commonly requested variance items for discussion by the Project Guidelines Steering Committee. In June 2021, a progressive design-build solicitation was held for a new campus building. During the interview process it was evident that not all parties on the design-build team (owner, architect and general contractor) had the same understanding of the role, importance, or reasoning for project design guidelines. The confusion demonstrated during the variance and interview process made the author curious as to the overall sentiment of design standards in the industry. What areas of project guidelines are emphasized by universities? Is there a correlation between guideline information and the greatest/least amount of construction costs? Can universities be better served by focusing on a comprehensive understanding and implementation of project design guidelines that impact the greatest construction cost of the project?