Individuals and organizations have greater access to the world's population than ever before. The effects of Social Media Influence have already impacted the behaviour and actions of the world's population. This research employed mixed methods to investigate the mechanisms to further the understand of how Social Media Influence Campaigns (SMIC) impact the global community as well as develop tools and frameworks to conduct analysis. The research has qualitatively examined the perceptions of Social Media, specifically how leadership believe it will change and it's role within future conflict. This research has developed and tested semantic ontological modelling to provide insights into the nature of network related behaviour of SMICs. This research also developed exemplar data sets of SMICs. The insights gained from initial research were used to train Machine Learning classifiers to identify thematically related campaigns. This work has been conducted in close collaboration with Alliance Plus Network partner, University of New South Wales and the Australian Defence Force.