In 1916, in the middle of the First World War, Britain developed and deployed the first military tanks on a battlefield, signifying a huge step forward in the combination of mechanization and the military. Tanks represented progress in technical and mechanical terms, but their introduction to military goals and military environments required the men involved to develop immaterial meanings for the tanks. Tactically, tanks required investment from tank commanders and non-tank commanders alike, and incorporating tanks into the everyday routine of the battlefront required men to accommodate these machines into their experiences and perspectives. Reporting the actions of the tanks impelled newspapers and reporters to find ways of presenting the tanks to a civilian audience, tying them to British perspectives on war and granting them positive associations. This thesis sought to identify major concepts and ideas as applied to the British tanks deployed on the Western Front in the First World War, and to better understand how British audiences, both military and civilian, understood and adopted the tank into their understanding of the war. Different audiences had different expectations of the tank, shaped by the environment in which they understood it, and the reaction of those audiences laid the foundation for further development of the tank.