Using Michel Foucault’s archaeological and genealogical approaches, this study analyzes the influence of discourse—particularly the discursive impact of the short story, novel, poetry, chronicle, essay, film, photography, and comics—in shaping how soccer has become known in Latin America. The analysis not only considers how the so-called “beautiful game” and related texts have been embedded with dominant ideologies—among these heteronormativity, nationalism, elitism, and neoliberalism—but also how resisting discursive forces have attempted to deconstruct these notions. The following pages demonstrate that soccer in Latin America represents more than just a mere sport, but rather a significant social and cultural entity that facilitates an understanding of the region. Furthermore, by providing a critical view of one of the region’s most powerful cultural institutions, this study sheds light on how dominant individuals use the sport and popular culture to construct knowledge and guide social practices.