The members of Generation Z are often referred to as "digital natives," having been born between 1995–2012, into a time of significant technological advancements. Members of Generation Z were between the ages of 7–24 years old in 2019. The world Generation Z knows has been impacted by the current technological environment including the use of personal smartphones and smart devices, the rise in social media use, and the preference of texting and instant messaging over voice/phone communications. The oldest members of Generation Z are just starting to enter the workforce. While there are studies on Generation Z's personal communication preferences and habits, there is very little research how these preferences and habits will impact business communication. This study examines specifically the older members of Generation Z, between ages 18–24 years old, who are currently in the workforce. The study gives insight into how Generation Z's personal communication habits are impacting their expectations of business communication..

The study includes results of a survey of 207 participants and in-depth interviews with six Generation Z members. The survey included both quantitative multiple choice and qualitative open-ended questions on the respondents’ personal and workplace communication habits and expectations. The in-depth interviews expanded on the findings of the survey and added additional context to many of the survey's findings.

Through researching the habits and expectations of members of Generation Z who are currently in the workplace, the study uncovered many unexpected attitudes and behaviors among working Generation Z respondents. These insights include: the

respondents’ awareness of the negatives of technology usage, differences in personal preferences and professional behaviors, the self-regulation of technology usage, and the concern for boundaries between personal and work life.

Few studies bridge workplace engagement and employee voice with internal communication. This analysis builds upon both the crucial concept of employee engagement and its implications for communication professionals and leaders. Further, it calls for more strategic integration of upward employee voice in internal communications. By examining factors that support communication (in two directions) and especially upward employee voice, researchers examine a case study of an intranet site at a major academic research institute. Factors that support employee expression are compared with data streams from both user survey and website analytics. The results point to voice-inducing techniques include projecting critical mass, fostering trust, and emphasizing intranet usefulness and rewards. By enriching workplace communications, voice can strengthen the employee’s ability to contribute, connect leaders with a source for direct feedback, and help employers be more responsive and nimbler.

Since 1939, Batman has been a staple character of the comic book industry. He has been used throughout the last 80 years as a conduit through which to portray mental health content. This thesis analyzes how mental health content has changed in Batman comic books from 1939 to today. Based on existing research, I identified that mental health content has been present in Batman comic books for as long as they have existed. According to my research results, content can be traced back to the Golden Age of comic books (1939-1956), with a decrease in content in the Silver Age of comic books (1956-1970) due to the emergence of the Comics Code Authority. In the Bronze Age of comic books (1970-1986), mental health content reached its peak. In the Modern Age of comic books (1986-Present), content once again dropped, but not as low as in the Golden and Silver Ages. Identifying how mental health representation has changed since 1939 can help researchers to better understand how comic books can be used to communicate with readers.

Contemporary cities are physical and virtual. This thesis describes the findings of a mixed-methods study concerning visual images of the city in the urban Northeast of the United States. I ground these approaches in existing literature concerning digital media, visual narrative, genre ecology, urban planning, and virtual places. The first part of the study analyzes the results of a survey in which 150 people responded to questions about social media use and the relationships between image type and the functions of social media in urban contexts. The second part of the study analyzes the results of coding one year of visual images tweeted by @CambMA, the municipal Twitter feed for the City of Cambridge, Massachusetts. These approaches required the development of new tools for analyzing visual communication and genre moves in specific media contexts. My research suggests that specific image types are suited for specific media functions in the context of visual communication in virtual urban environments and that some image types are especially effective in capturing and expressing the city. These findings provide potential strategies for municipal social media channels to consider in terms of how they communicate with their audiences.

With 285-million blind and visually impaired worldwide, and 25.5 million in the United States, federally funded universities should be at the forefront when designing accessible websites for the blind community. Fifty percent of the university homepages discussed in my thesis failed accessibility checker tests because alternative text was not provided in the alt-attribute for numerous images, making them inaccessible to blind users. The images which failed included logos, photographs of people, and images with text. Understanding image content and context in relation to the webpage is important for writing alternative text that is useful, yet writers interpret and define the content and context of images differently or not at all. Not all universities follow legal guidelines of using alternative text for online images nor implements best practices of analyzing images prior to describing them within the context of the webpage. When an image used in a webpage is designed only to be seen by sighted users and not to be seen by screen reader software, then that image is not comparably accessible to a blind user, as Section 508 mandates.

Today, in the internet-age with global communication every day, it is more important than ever to learn how best to communicate across cultures. However, a review of literature and localization research reveals no studies comparing written communication preferences between cultures using the English language. This gap in research led me to my question–How do localization needs or preferences differ between English-speakers in the U.S. and Canada? To answer my research question, I created a study focused on written communication using a quality measure after consulting the IBM rubric (Hofstede, 1984). I incorporated a demographics questionnaire, a sample document of an Alberta Government brochure, and a survey to measure participant perceptions of quality for use with the sample document. Participants for the study were recruited from Phoenix, Arizona and Edmonton, Alberta, Canada. All participants reviewed the Canada-based sample document and answered the questions from the survey. The survey responses were designed to obtain data on culturally specific variables on contexting, which were critical in understanding cultural differences and communication preferences between the two groups. Results of the data analysis indicate differences in cultural preferences specific to language, the amount of text, and document organization. The results suggest that there may be more significant differences than previously assumed (Hall, 1976) between U.S. and Canadian English-speaking populations. Further research could include a similar study using a U.S.–based document and administering it to the same target population. Additionally, a quality-based measure could be applied as a way of understanding other cultures for localization needs, since inadequate localization can have an adverse impact on perceptions of quality.

There is a gap between today's scientific advances and their application--between what is known and what is actually being done. This gap occurs because of the process of knowledge translation required to digest research findings for policymakers and practitioners. Studies have repeatedly shown that because of this "know-do" gap, approximately one-half of patients in the United States and Europe are not receiving care according to the most recent scientific evidence. Children are a medically unique and underserved population that stands to be most affected by this gap. Therefore, in this study, the research-practice gap in the pediatric field was calculated and discussed in the context of knowledge brokers, who facilitate opportunities for knowledge translation. Article mentions from the journal Pediatrics were identified in policy documents and analyzed for the years 2010, 2013, and 2016 with the use of the Altmetric platform as a quantitative means of identifying patterns and drawing conclusions about the knowledge translation gap in pediatrics. Altmetric is a bibliometric tool that offers viable insights into the types of impact not covered with traditional methods of citation analysis. The expert policymaking bodies that cited the Pediatrics articles in their policy documents were coded, categorized, and subcategorized to clarify how and where Pediatrics research is ultimately being used to create health policy and to discover whether the gap is similar or different between the various types of policymaking organizations. This allowed the quantitative findings to be nested within a qualitative context. It took a mean of 7.1 years for research to reach the point of policy uptake for practitioners, with a range of 0-32.8 years. There were more international policy mentions than U.S. mentions, but information made its way through the knowledge translation process more quickly in the United States than it did elsewhere. In fact, nearly 40% of articles were cited in policy fewer than five years after original publication. The gap in pediatrics is thus significantly shorter than the 17-year average reported in the literature. However, knowledge brokerage activities performed by technical communicators are continually needed to build links between research, policy applications, and practice.

My study examined Automated Writing Evaluation tools (AWE) and their role within writing instruction. This examination was framed as a comparison of 4 AWE tools and the different outcomes in the Writing Program Administrators “Outcomes Statement for First Year Composition” (the OS). I also reviewed studies that identify feedback as an effective tool within composition instruction as well as literature related to the growth of AWE and the 2 different ways that these programs are being utilized: to provide scoring and to generate feedback. My research focused on the feedback generating component of AWE and their relationship with helping students to meet the outcomes outlined in the OS. To complete this analysis, I coded the OS, using its outcomes as a reliable indicator of the perspectives of the academic community regarding First Year Composition (FYC). This coding was applied to text associated with two different kinds of feedback related AWEs. Two of the AWE used in this study facilitated human feedback using analytical properties: Writerkey and Eli Review. While the other 2 generated automated feedback: WriteLab and PEG Writing Scholar. I also reviewed instructional documents associated with each AWE and used the coding to compare the features described in each text with the different outcomes in the OS. The most frequently occurring coding from the feedback was related to Rhetorical Knowledge and other outcomes associated with revision, while the most common codes from the instructional documents were associated with feedback and collaboration. My research also revealed none of these AWE were capable of addressing certain outcomes, these were mostly related to activities outside of the actual process of composing, like the act of reading and the various writing mediums.

As an outlet of communication between internet users, digital social media has created opinionated engagement between people that have similar and often contrasting views, just like those in face-to-face communication (Mckenna & Bargh, 2014). The problem is that these digital conversations occur in a synthetic environment, causing users to develop alternative psychological patterns of engagement (Lauren & Hsieh, 2014), that could potentially push them to inadvertently or unknowingly create and participate in negative social interaction with others. The purpose of this study was to determine and assess the needs of a writing heuristic for social media participants to use in engagement with others to increase coherency, civility, and engagement response in content. Research explored existing literature on engagement behavior in digital social media and computer-mediated communication (CMC) and was then used in qualitative sentiment analysis of business-to-consumer social media environments, aiming to recognize the needs in developing a social media writing heuristic. This research found that such heuristic should prompt and advise users to remove ambiguity within engagement practices, encouraging the implementation of salient social markers and nonverbal cues in text. Social media users should also be prompted to create familiarity with others through the posing of messages in an emotional frame that is aligned with their audience’s emotional attitudes, increasing persuasive argumentation and discussion. As well, users should be prompted to thoroughly understand the issues in discussion and follow dynamics to create productive engagement, while avoiding engagement with negative commentary.