Factors Encouraging Upward Employee Voice in an Online Workplace Portal: A Case Study of an Academic Research Institute

Few studies bridge workplace engagement and employee voice with internal communication. This analysis builds upon both the crucial concept of employee engagement and its implications for communication professionals and leaders. Further, it calls for more strategic integration of upward employee voice in internal communications. By examining factors that support communication (in two directions) and especially upward employee voice, researchers examine a case study of an intranet site at a major academic research institute. Factors that support employee expression are compared with data streams from both user survey and website analytics. The results point to voice-inducing techniques include projecting critical mass, fostering trust, and emphasizing intranet usefulness and rewards. By enriching workplace communications, voice can strengthen the employee’s ability to contribute, connect leaders with a source for direct feedback, and help employers be more responsive and nimbler.