An Explorative Study of the Challenges and Opportunities Surrounding Nonprofit Social Media Marketing
Description
This thesis paper examines the challenges and opportunities that are present for nonprofit organizations seeking to engage in social media marketing. By analyzing the rise of social media as a prevalent tool for business-consumer outreach the paper proposes a dialogic approach to social media for nonprofits to effectively engage with their audiences, develop relationships with them, and mobilize them towards a common mission.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2021-05
Agent
- Author (aut): Pando, Isabella G
- Thesis director: Moran, Stacey
- Committee member: deLusé, Stephanie
- Contributor (ctb): Arts, Media and Engineering Sch T
- Contributor (ctb): Barrett, The Honors College