Intercultural Negotiation and Risk Mitigation
Description
In an increasingly global economy, companies face challenges with implementing successful business and marketing strategies in cultures different from their own. This paper calls upon previous research to compile a per-country outline of general behaviors and expectations when doing business overseas. Using categorical definitions from Hofstede's 1984 study and those found in the Handbook of Global and Multicultural Negotiation, a table has been prepared to group similar countries based on their cultural biases.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2013-05
Agent
- Author (aut): Petruccelli, Lauren Taylor
- Thesis director: Shunk, Dan
- Committee member: Kashiwagi, Dean
- Committee member: McCarville, Daniel R.
- Contributor (ctb): Industrial, Systems
- Contributor (ctb): Barrett, The Honors College