Social Media and Public Relations: A Qualitative Analysis of Practitioners' Usage, Perceptions and Measurement
Description
A qualitative analysis that compares the social media usage, perceptions and measurement tools of public relations practitioners across a variety of industries.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2014-05
Agent
- Author (aut): O'Hara, Leila Terese
- Thesis director: Gilpin, Dawn
- Committee member: Candello, Elizabeth
- Committee member: Eichler, David
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Walter Cronkite School of Journalism and Mass Communication