Abstract: Within this insights report, I gather information (this includes primary and secondary research) pertinent to Lupus and Lupus patients, and I segment it into topics of either user, business, technology, or social (sustainable) related information. Within these topics, I analyze qualitative data and create charts to graphically depict my findings regarding Lupus symptoms and products pertinent to symptom relief. Through these graphs, I then find product opportunity gaps (POGs). For example, how to alleviate pain, provide energy, and reduce stress. After finding as many product opportunity gaps as possible, I then pick my top areas of interest. In the future, I will have brainstorming sessions dedicated to these POGs, and from these sessions, I can begin designing possible products to help monitor the systems, and alleviate the symptoms, of Lupus patients.