The widespread and rapid adoption of mobile phones into urban Morocco is significantly impacting the lives of middle to lower class individuals who interact with this technology. These impacts fall into one of two societal spheres: social and economic. Socially, mobile phone use is altering the way that place-making practices, time construction, and gender roles are being negotiated. These changes are brought about by the phenomena of time/space compression and constant connectivity that these devices enable. Economically, cell phone use is enabling an ease and efficiency of communication that significantly reduces the costs of information transfer. For micro-entrepreneurs, this cost reduction activates pre-existing social networks and generates job opportunities and social status in ways never before possible. The cumulative result of these social and economic shifts is the creation of societal gap that runs down a technological fault line, fundamentally differentiating the day-to-day strategies of those who interact with mobile phones from those who do not.