Imaging Roosevelt Row: Identity Construction Through Street Style Fashion
Description
This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the area. The creative project involved the creation of an iPad publication displaying the street style fashions seen on Roosevelt Row. This project aims to analyze if the street style fashion seen on Roosevelt Row reflects the marketing image of the area.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2015-12
Agent
- Author (aut): Kraus, Tamara Renee
- Thesis director: Barrett, Marianne
- Committee member: Gilpin, Dawn
- Contributor (ctb): Barrett, The Honors College
- Contributor (ctb): Department of Marketing
- Contributor (ctb): Walter Cronkite School of Journalism and Mass Communication