Peoria Next
Description
Peoria, a city of about 171,000 residents in the northwest Valley, is recognized as one of Arizona's fastest growing cities. Peoria does not have a news source that engages millennials, despite the fact that adults ages 18 to 34 make up about 20% of Peoria's population. Thus, I created a digital news outlet with a complementary social media presence to target a millennial audience. Peoria Next covers news about Peoria that is either not currently covered by other news outlets or is covered in a different way. The goal of the website is to inform millennials of news and events in Peoria with a focus on topics millennials are interested in. The website receives 40 to 50 unique visitors and around 90 views every month, and Facebook insights show that 32% of the people reached by Peoria Next are in the target age range of 18 to 34. This paper discusses the process involved in creating a news outlet for millennials in Peoria with social media platforms as the main avenue for audience development. The first section discusses the role of local news in a community, using social media to engage the audience and how millennials receive and engage with news. The second section discusses how I developed the website and the overall results.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2016-12
Agent
- Author (aut): Rogers, Anya Bryn
- Thesis director: Leonard, Christina
- Committee member: Pucci, Jessica
- Contributor (ctb): WPC Graduate Programs
- Contributor (ctb): Economics Program in CLAS
- Contributor (ctb): Walter Cronkite School of Journalism and Mass Communication
- Contributor (ctb): Barrett, The Honors College