Parents of patients receiving treatment at Parsons Center for Pediatric Dentistry and Orthodontics were surveyed in this study in an effort to uncover their motivations to seek specialty dental treatment for their children. Parsons Center for Pediatric Dentistry and Orthodontics is a specialty dental clinic that focuses on increasing the accessibility of dental care, serving both insured and uninsured patients in Phoenix, Arizona. The demographic of this study is assumed to be the surrounding areas, including Maricopa County and the zip code to which Parsons pertains, 85009. Approximately half of the population in this area are low income individuals, and a large percentage of the population are of Hispanic/Latino heritage. Over the course of this investigation, eighty participating parents completed a short survey to determine factors relevant in their decision to obtain pediatric, as opposed to general (family) dental treatment, for their children. Parents were asked questions regarding their age, the age and dental treatment history of their children, and the relevance of six factors in their decision to visit the Parsons Center. Overall, "professional/personal recommendation" was the decision factor with the highest average relevance valuation followed by "Spanish-speaking staff," "location," "lack of insurance," "insurance accepted," and "past (patient) traumatic experience." Results suggest the importance of quality care and word-of-mouth recommendations as well as the significance of understanding and serving the needs of one's surrounding population effectively.