Automobiles can advance greatly with the introduction of metal additive manufactured components. Additive tooling is slowly becoming additive manufacturing and someday the technology will be advanced enough that high volume can be supported. This research was conducted in order to show the advantages metal additive manufacturing has in the automobile industry. One large advantage to metal additive manufacturing is mass reduction. Components can be designed for production with different geometries than other manufacturing methods. The change in geometry can significantly reduce the product volume and therefore mass. Overall, mass reduction in the automotive industry is beneficial. Mass reduction can increase performance and fuel economy of the car. Once metal additive manufacturing becomes capable of higher production, metal additive manufacturing will play a major role in automobile manufacturing. Research was conducted to design and produce an optimized AC compressor bracket. The bracket was designed to the specifications of the OEM component, and the mass was reduced by more than half.