An Exploration of the Design and Execution of Gender-Neutral Retail Products
Description
Two gender-neutral products developed and sold by IKEA were studied in order to learn about the development of such items, as well as what makes gender-neutral products appealing to consumers.
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-12
Agent
- Author (aut): Daryanani, Sapna Sonu
- Thesis director: Gray, Nancy
- Committee member: Lisjak, Monika
- Contributor (ctb): Department of Marketing
- Contributor (ctb): Herberger Institute for Design and the Arts
- Contributor (ctb): W. P. Carey School of Business
- Contributor (ctb): Barrett, The Honors College