Description
Two gender-neutral products developed and sold by IKEA were studied in order to learn about the development of such items, as well as what makes gender-neutral products appealing to consumers.
Copyright Statement
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Details
Title
- An Exploration of the Design and Execution of Gender-Neutral Retail Products
Contributors
- Daryanani, Sapna Sonu (Author)
- Gray, Nancy (Thesis director)
- Lisjak, Monika (Committee member)
- Department of Marketing (Contributor)
- Herberger Institute for Design and the Arts (Contributor)
- W. P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-12
Resource Type
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